Adam Brown Social Media Command Center

Welcome to the Adam Brown Social Media Command Center @utknoxville where @utcci students and faculty use @sprinklr for classes & research. Email:[email protected]

[Adam Brown Social Media Command Center @utksmcc]

Want to learn more about us? Watch this -> https://t.co/nFG4eFAwB3 via @youtube

[Adam Brown Social Media Command Center @utksmcc]

That's a wrap on our Game Day Data Battle. So glad to see #Volnation staying 50% positive after this swampy loss. 💔

#GBO #GDDB #GoVols

[Adam Brown Social Media Command Center @utksmcc]

#Vol fans not happy with the refs tonight.
Mentions more than triple after a string of *cough* BAD *cough* calls...

#GDDB #GOVols

[Adam Brown Social Media Command Center @utksmcc]

#GoVols versus #GoGators in the first half...
Gators seeing one.. or... two.... m.. more spikes 🙄

#GDDB

[Adam Brown Social Media Command Center @utksmcc]

@UFAtlasLab Yes this is us, here, giving this tweet it’s only like

[Adam Brown Social Media Command Center @utksmcc]

#GoVols skyrockets to almost 10K mentions following Ramel Keyton's first quarter touchdown.

#GDDB #GoVols #BeatFlorida

[Adam Brown Social Media Command Center @utksmcc]

Check out the most popular emojis being used across social channels by Vol fans:

#GoVols #GDDB

[Adam Brown Social Media Command Center @utksmcc]

@UFAtlasLab But we would like to thank your #notsospecialteams for keeping us in the lead.

[Adam Brown Social Media Command Center @utksmcc]

@UFAtlasLab Only clear trend we see is spam for free livestreams 😂

[Adam Brown Social Media Command Center @utksmcc]

“tipping” talk dramatically increasing

[Adam Brown Social Media Command Center @utksmcc]

Gators miss the field goal opportunity...
Better luck next time 😆
#GatorHater #GoVols #GDDB

[Adam Brown Social Media Command Center @utksmcc]

Game Day Data Battle READY.
#BeatFlorida #GoVols #GDDB

[Adam Brown Social Media Command Center @utksmcc]

A quick analysis of #voltwitter in the week leading up to the game. Analysis of JUST the use of the #GoVols hashtag, which reached 3.67 million users:

[Adam Brown Social Media Command Center @utksmcc]

Hey #voltwitter, this weekend while the football teams play, we’re “battling” the UF social media lab in a game time analysis of all social media conversations about the game. Follow along for insights about the greatest fan base around (us)

[Adam Brown Social Media Command Center @utksmcc]

#NewProfilePic

[Adam Brown Social Media Command Center @utksmcc]

TA Bradley Stringfield takes a look at the #Titans re-signing of Harold Landry and the positive reaction from fans! Check it out!

https://t.co/GXYT3CA1UL

[Adam Brown Social Media Command Center @utksmcc]

Our TA Alex Carter is working on the first phase of his dissertation! And he needs your help! If you qualify, consider taking the survey, and please feel free to share to help him get responses!

#twitch #twitchcommunity

[Alex Carter, PhD @AlexEdCarter]

Hello! I am conducting a Research Study for the University of Tennessee examining video game
streaming on #Twitch.

If you are a:
-United States Citizen
-Over 18 years old
-Who has watched 5 hours of Twitch in the past week
You qualify!

Click here👇
https://t.co/l1zdnflVSL

[Adam Brown Social Media Command Center @utksmcc]

Check out @AlexEdCarter's breakdown of which ads were talked about on Twitter during last night's #SuperBowl and which were not!

Some mainstays delivered like they usually do, but the new brands are the ones mentioned on both sides of the list!

https://t.co/GpaoeNjX5u

[Adam Brown Social Media Command Center @utksmcc]

What a game! Be sure to check out tomorrow's breakdown of which ads performed well, and which did not!

Spoiler alert: Crypto ads were the hot ticket item.

[Adam Brown Social Media Command Center @utksmcc]

Some early brands that are not doing well include Wallbox and Hologic, both brands combine for fewer than 750 mentions. As we've seen in previous years this is mainly just people asking what these companies even are.

[Adam Brown Social Media Command Center @utksmcc]

Wow, what a halftime show! Easily my favorite by a mile.

As for ads: The winner of the first half commercials is easily Crypto.

FTX and Coinbase both lead the way with 45k and 60k mentions respectively.

QR Code discussion is outpacing every other brand with over 43k Tweets

[Adam Brown Social Media Command Center @utksmcc]

Expedia's #TravelTheAds campaign is panning out well for them with over 25k mentions

And the Doritos+Cheetos matchup is doing well with 13k mentions so far! SHowing sloths are a close second to money