Utsav Sheth

Founder @mamahstudio

[Utsav Sheth @utsavsheth_ai]

Hey X 👋 I'm Utsav.

I run @mamahstudio , a one-person product design studio helping AI and SaaS companies improve adoption, activation, and trust.

Interested in:
• AI products
• SaaS
• Product design
• Startup growth
• Building useful things on the internet

[Utsav Sheth @utsavsheth_ai]

Community 🫰

[Tom Johnson @tomjohndesign]

What a week. Config is unmatched.

The design industry isn’t the tools, hype, announcements, jargon, or companies.

The design industry is the people.

Thanks @figma team. The most important thing you build isn’t the app, it’s the community around it.

[Utsav Sheth @utsavsheth_ai]

Hi Ishika from @Flipkart super money...

I don't want to talk with you :)

😄

[Utsav Sheth @utsavsheth_ai]

Yes and No.

It's depend on designer.

[River Marchand @Riyvir]

Should designers learn to design?

[Utsav Sheth @utsavsheth_ai]

Another word I heard today in @saptarshipr's video.
Product Unicorn 🦄

Observe. Think. Write. Design. Build. Ship.

Don't forget a glass of water and 8 hours of sleep. As important as AI.

One common thing between AI and us - we both consume a lot of water.

One for survival. One for waste. That's all.

[Utsav Sheth @utsavsheth_ai]

EPOCH skills: I heard from @saptarshipr's YT video.

E - Empathy
P - Presence
O - Opinion
C - Creativity
H - Hope

[Utsav Sheth @utsavsheth_ai]

Been playing with the latest Material on @figma Canvas: Motion.

One thing I realised - I can't make static designs anymore. Once clients see this, they will demand it.

And that raises a question about your title. You're a designer. But what kind?

[Utsav Sheth @utsavsheth_ai]

I used to fear the future.

Then I discovered option C.

Designers and builders, what's your answer?

[Utsav Sheth @utsavsheth_ai]

What scares you most?

[Utsav Sheth @utsavsheth_ai]

@itsydesigns @figma What kind of title you wanna wear?
Designer but?
What to call ourselves? That's the question

[Fay @faydesignsstuff]

Teams who dare to embrace true design thinking and craft really are brave in a time where shipping fast slop is the norm

[Utsav Sheth @utsavsheth_ai]

Can and can't say... It's a choice.

[Josiah Gulden @jgulden]

let’s talk about this.

Figma keeps using this phrase — “code is a material for design”— and if that’s your working mental model, the execution of code layers makes sense. executable code sits inside frames on the canvas, alongside other “materials” like boolean vectors, bitmap graphics, and text layers. but I think this is actually the wrong framing, because it still treats the canvas as the principal substrate.

no matter how capable or sophisticated the canvas gets, real users don’t interact with canvases. they interact with apps. shipped software. and as long as Figma’s vision for the work still involves a “handoff,”or a translation to “real” code, they remain vulnerable to disruption by whatever tool empowers designers actually build the thing users end up holding in their hand.

which is all to say code *can’t* just be another material. code has to be the substrate itself.

[Google Design @GoogleDesign]

Time to fire up your creativity! 🔥 Google Visual Designer Ruben Dario Villa reminds us "it’s less about the destination, and more about enjoying the journey."

What's inspiring you this week?

[Molly O’Shea @MollySOShea]

CONFIG: Dylan Field (aka @zoink), Founder & CEO of @Figma says: "You have to actually think."

"There's a world where a lot of people are letting AI think for them... & they're tricking themselves into believing they're thinking, themselves."

"Especially when the AI is sycophantic & it's telling you you're so great, & you're such a genius, but then giving you what it wants to do.. that's no longer your idea. That's no longer your intention."

"Use AI as a tool to learn, a tool to understand the world better, a tool for leverage to get the non-critical stuff done faster."

Live from Config 2026, San Francisco

[Utsav Sheth @utsavsheth_ai]

Anytime if you're looking for a designer, keep me in your mind

[Safi @safishamsii]

Looks like I’m the first solo founder from India to make it to Y Combinator

[Utsav Sheth @utsavsheth_ai]

In my opinion, B2B SaaS enterprises still need Figma design bec of their use cases...

Complex flows...

[arsham @arshamg_]

Bear case for Figma: our designer is vibe coding designs every day now. She can experiment with clickable prototypes of designs and hand it off to engineers who can take it to working product. 90% of their UI work is done by the time an engineer starts.

Once you are hooked to that flow, working in Figma can seem very tedious.

Figma will still exist for extreme detailed work but 80% of their usage will be eaten up

[Utsav Sheth @utsavsheth_ai]

@GoogleAI Response is quite fast but interacting experience is feels slow or stuck

[Utsav Sheth @utsavsheth_ai]

@GoogleAI Search mode

While typing feels slow... moment and interaction... typing, tapping (Phone chrome browser)...

[Utsav Sheth @utsavsheth_ai]

Where @Procreate stand

No generative AI
We deeply respect your hard-earned skills.

Your work belongs to you
We do not have access to your art, by design.

We take pride in privacy
Your activity is not tracked in our apps.

💥

[Utsav Sheth @utsavsheth_ai]

Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future. We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.

We're here for the humans. We're not chasing a technology that is a moral threat to our greatest jewel: human creativity. In this technological rush, this might make us an exception or seem at risk of being left behind. But we see this road less travelled as the more exciting and fruitful one for our community.

by @Procreate