vadim vadim

[vadim vadim @vadim_ced]

@openUCE At least I enjoyed it very much, many thanks for what you are doing for us! #uce72

[vadim vadim @vadim_ced]

@joergelp @openUCE Jorg, many thanks for your time and interesting questions! I really appreciate that! #uce72

[vadim vadim @vadim_ced]

@joergelp @openUCE And it is almost imposible to use it If traveler knows only final destination address. Then it doesn't help. It is so easy to put this kind of map on the actual city map and show them both #uce72

[vadim vadim @vadim_ced]

I forgot hashtag #uce72 in my question:
When you conducted a study on improvement of navigation on public transport, what was your finding on transport maps? Do people find them useful?
https://t.co/HUf1fkOQwQ

[vadim vadim @vadim_ced]

@joergelp @openUCE Like this one, for example! #uce72 https://t.co/HUf1fkOQwQ

[vadim vadim @vadim_ced]

@joergelp @openUCE We've done such test several times. It helped us to highly improve usability of our website and to increased sales #uce72

[vadim vadim @vadim_ced]

A5: we may also conduct a stusy, there we give different tasks to participants and then ask them to think aloud. It can be good way to find new insights #uce72

[vadim vadim @vadim_ced]

A4: It should be easy to find and easy understand even for people who are don't know local languge. It is also important to make them in the same style as in another cities. That will make people available to use their prior experience of visiting such places #uce72

[vadim vadim @vadim_ced]

@joergelp very true! Same works for me as well #uce72

[vadim vadim @vadim_ced]

A3: but spatial layout od course is very important in airports, all kind of transport where a lot of people not familiar with that place and usually short of time #uce72

[vadim vadim @vadim_ced]

A3: supermarkets make you hungry by placing freash bread near the entrance to make us buy more #uce72

[vadim vadim @vadim_ced]

A3: IKEA is a the champion in creation of "selling" servicescapes! As well as major supermarket chains #uce72

[vadim vadim @vadim_ced]

A2: Yes, I have. Once I've done simple presentation in Power point about the product and sold it 3 (!) times less than the same product was presented on expensive paper with a work of graphic designer :) #uce72

[vadim vadim @vadim_ced]

A1: people tend to spend more in one servicescape (restaurant with expensive interior) comparing, for example, with cheap restaurant. While food quality might be approximately the same #uce72

[vadim vadim @vadim_ced]

A1: I keep in mind your example with hotel lobbies #uce72

[vadim vadim @vadim_ced]

It is very than important, since we, human beings, sometimes make decisions according to the enviroment where we placed. And the same person can may opposite decisions depending on the the place he/she makes it #uce72

[vadim vadim @vadim_ced]

I'm ready! #uce72