Valentina nazzani

[Valentina nazzani @ValentinaNazz]

To give an #HappyEnding to our teens our event is hosted by Youtubers, the real stars for young generations. #SuperOculus @lets_NEUROmkt #NMKTRCH

[Valentina nazzani @ValentinaNazz]

If you want to create a good #experience for #teens you have to make them have fun! #entertainment #SuperMario #SuperOculus @lets_NEUROmkt #NMKTRCH

[Valentina nazzani @ValentinaNazz]

You do not need a huge budget to make an experience memorable, you just have to break the pattern! https://t.co/WGWz2Kvy2N

[Larissa Cracco @CraccoLarissa]

By inovating and breaking patterns, it is possiblel to make the most of basic things and turn them into memorable. #NMTRCH @lets_NEUROmkt

[Valentina nazzani @ValentinaNazz]

We buy because how we feel and what we feel https://t.co/alhBO9AP6e

[Anastasia Tsymbaliuk @iam_anastasiia]

According to Norman, images and psychological perception determine what people buy @lets_NEUROmkt #NMKTRCH

[Valentina nazzani @ValentinaNazz]

A very nice idea to protect your precious #Chanel bag.
But..come on! 500 euros for a bag's umbrella? 😂😂😂 https://t.co/5W5axWgpL6

[Anastasia Tsymbaliuk @iam_anastasiia]

#Chanel creates a great new experience for #fashionlovers that was presented in PFW 18. They created stylish "raincoat" for the bag. You can buy it for 500EUR and walk in the rain with your luxury bag and still people will know that it is Chanel. @lets_NEUROmkt #NMKTRCH

[Valentina nazzani @ValentinaNazz]

A small gesture can make a such a big difference and provide a sooo better #experience https://t.co/Bs5TwM628F

[Pratik Khandelwal @pratikakat2]

Our south-Indian used to eat food on banana leaf. While it is nice to have a bit of history and culture, the antioxidants (polyphenols) in banana leaf are reported to help fight cancer. Restaurant Saravana Bhavan continues this legacy till date @lets_NEUROmkt #NMKTRCH #experience

[Valentina nazzani @ValentinaNazz]

Here we have How to create a fun experience without any budget :) https://t.co/oTdLawYwlu

[Pratik Khandelwal @pratikakat2]

In our last class we learned how small creative touches, that hardly require any investment, constitute to an experience & thus become memorable. Let me take this opportunity to share personal experiences from India. Here is the first one from Hyderabad @lets_NEUROmkt #NMKTRCH

[Valentina nazzani @ValentinaNazz]

Very sweet and free experience any bartender can offer to anyone. Such a good Goodmorning :) https://t.co/dphXnM0Vnq

[Katerina Bankouskaya @KBankouskaya]

@lets_NEUROmkt It’s not necessary to have a big budget for creating a good experience. #NMKTRCH

[Valentina nazzani @ValentinaNazz]

This is what #conceptualconsumption is :) https://t.co/UjDI7wvqns

[Silvia Pavese @silvia_pavese]

Today there is a shift from consuming goods to consume concepts #NMKTRCH @lets_NEUROmkt

[Valentina nazzani @ValentinaNazz]

#step7 Take Action! https://t.co/A5dcVOmE37

[tiagomelo70 @tiagomelo70]

#ACTION After 6 steps, in the end we take action and we do! We make a decision, we bought something, we travel anywhere or we accept some challenge! #NMKTRCH @lets_NEUROmkt

[Valentina nazzani @ValentinaNazz]

Our expectations influence our perceptions and experiences! https://t.co/kO5vUq3f2y

[Silvia Pavese @silvia_pavese]

The experience is affected by consumers' expectation about the product value #NMKTRCH @lets_NEUROmkt

[Valentina nazzani @ValentinaNazz]

I am not a Coke expert, but, for me, the one in the glass bottle is a way better! #asscoiations #Coke https://t.co/U6x7jTZ2kL

[Larissa Cracco @CraccoLarissa]

Same product -> differente experience -> different price and value #NMKTRCH @lets_NEUROmkt

[Valentina nazzani @ValentinaNazz]

As Larissa tweeted, there should always be a Happy Ending - at the end of any process. https://t.co/Szh7JYtdej

[Larissa Cracco @CraccoLarissa]

Marketing can also be a bad experience. It is called the "Anti-experiential marketing". It happens when we create an expectation but experience frustration. A good process should have a Happy Ending. #NMKTRCH @lets_NEUROmkt

[Valentina nazzani @ValentinaNazz]

A sweet example of a memorable #experience coming from a small - and free - small thing.
#nmktrch @lets_NEUROmkt #alsurcafébarcelona #LQQCQ

[Valentina nazzani @ValentinaNazz]

That's why sometimes Blind Test give unexpected results. A lot of people have been found to prefer Pepsi to Coke in a blind test.
But sometimes the best-seller #brands are really the #best. Guess who? #Nutella!
https://t.co/dAfkRp9B4N @lets_NEUROmkt #nmktrch

[Valentina nazzani @ValentinaNazz]

Changing the information and the set of #associations we have in our mind can change the #experience. @lets_NEUROmkt #nmktrch

[Valentina nazzani @ValentinaNazz]

The objects in our lives are more than material possessions, they are all the values, memories and associations we link to them.
#NMKTRCH @lets_NEUROmkt

[Valentina nazzani @ValentinaNazz]

@lets_NEUROmkt #nmktrch
You do not need big budgets to construct pleasant and memorable #experience

[Valentina nazzani @ValentinaNazz]

@lets_NEUROmkt #nmktrch
Small things can become a memorable and valuable #experience

[Valentina nazzani @ValentinaNazz]

What is #anti-experiential marketing? It is marketing as a bad experience…..that you will remember for sure!
@lets_NEUROmkt #nmktrch