Val Koljada

I help entrepreneurs/businesses optimize their marketing funnels to convert more | Founder of Clarsity (team of 20 experts) | Helped 30 companies grow.

[Val Koljada @valkoljada]

I lost my home.

What’s even worse, it happened while my girlfriend was pregnant.

“All of our money is gone. We have to move back to the village,” I told her.

We had to trade our luxury home in Prague for a house in the woods.

So what happened?

I lost all of our money on an NFT project during the market crash.

I failed myself.

I failed her.

Most importantly, I failed my unborn child.

As we were packing the bags, I told myself…

Never again. Never again will I risk it all.

So I went back to square one.

I looked at my life and realised I’d had success with my marketing agency.

I ran it for 6 years before I left it behind for NFTs.

Shiny object syndrome is a real thing.

So I decided that I would never again rely on the market.

I will rely only on myself and my hard-work.

It’s been over a year since I went back to my agency.

Scaled it to 20 employees.

Helped over 30+ companies grow in revenue and fame.

What’s even better, the move back to the village was a blessing in disguise.

I love it here.

All of that failure I endured happened for a reason.

It helped me find my new life.

[Val Koljada @valkoljada]

Building my marketing agency took 7 years.

Honestly, it’s still an everyday grind.

Nothing of value comes easy.

[Val Koljada @valkoljada]

Here’s how I made $80,000 for my client with marketing.

All you need is:

1. a proven business model
2. create ads based on emotional triggers and desires of your ICP
3. A/B test which ad gets more conversions, then double on its budget
4. use 4P framework for the landing page (Picture, Promise, Prove, Push)
5. lead everything into CTA (purchase in my clients case)

There are more nuances, but that’s the general picture.

[Val Koljada @valkoljada]

Adding social proof to my marketing funnel got me 500 leads.

Client case studies are your best salesman.

[Val Koljada @valkoljada]

Filled all client spots for February.

Looks like we will be full for the next 3-4 months.

What’s crazy is that there are still 500 leads on the email list.

Looks like I’ll have enough for the next few years.

[Val Koljada @valkoljada]

Here’s why I will do more webinars to get clients.

Selling on the first interaction hardly works.

Sure, some buy into it.

But the conversion rates are way lower.

Webinars though, can take a frozen prospect from Alaska and place him in a sunny beach in Southern France.

You get their attention with strategic ads with a CTA to the webinar.

Once they register, you know they are interested. Already warmer.

Then in the webinar you tell your origin story, your frameworks and client results.

After that, the sales come effortless.

Mention the offer and the price, and you’ll filter who’s a buyer.

Statistically 2% to 10% of your audience becomes a client.

I signed 3% of attendees but there are a few I am in talks with, might go up to 9%.

Running webinars is a no-brainer.

[Val Koljada @valkoljada]

To build an attitude of a founder, accept failure.

You can’t always win.

But make sure you’ll learn, otherwise if you fail twice on the same thing…

That’s on you.

[Val Koljada @valkoljada]

@only_blue_whale 2-3 mins.

[Val Koljada @valkoljada]

How do I stay focused for 12 hours every day as a founder?

Ice baths.

That's how my mind stays resilient.

[Val Koljada @valkoljada]

@MoneyMarfo Glad it helped!

[Val Koljada @valkoljada]

Netflix is a marketing machine.

Here’s how their marketing funnel works (so you can steal some ideas).

1. Awareness

They have 5 ways to attract new customers:

social media
influencer marketing
partnerships & bundles
content teasers & trailers
SEO (blogs, newsletters and articles)

Won’t mention word-of-mouth.

You’ve probably seen on YouTube ‘official trailers’ or ‘official teasers’ like these.

Or partnership deals like these.

Every corner of the internet is covered by Netflix. From organic content to paid ads.

They also dominate search results, ranking for terms like “best shows this month” and “top series to watch”.

Their SEO strategy ensures they stay visible even to people who aren’t looking for them.

Every TOF (top of the funnel) content drives into the landing page (Netflix website).

Here’s where the sales happen.

2. Conversion

We’ve got 7 steps to the conversion.

1. LP (landing page)
2. Plan introduction
3. Plan pricing
4. Create an account introduction
5. Create an account
6. Payment methods
7. Payment details

I won't cover all the parts, but only the most important ones.

The landing page is pretty simple yet effective, mentioning the main benefit of Netflix.

Clear pricing and minimal risk involved (they don’t offer refunds but you can cancel anytime).

Next is the pricing packages which is genius.

Offering packages with different video qualities makes you think twice—watching your favourite movies at 720p isn’t ideal.

Or, if you have a surround system at home, the basic plan won’t cut it since it doesn’t support immersive sound.

Netflix thought through every detail to push users toward higher-priced plans (even adding a ‘Most Popular’ tag, a classic pricing trick).

Every step removes friction.

Clear pricing, a quick sign-up process, and no upfront commitment.

You’re in before you even have time to rethink.

Even if a customer doesn’t finish their sign-up, in 2 hours they send a follow-up email.

And they keep sending.

3. Post-conversion

Let’s be honest, you know why Netflix is so popular.

• decent price
• no ads (well, they tried)
• global reach (multiple languages)
• all your favourite shows and movies
• easy to use (available on all devices)
• constant new releases (plus high-quality originals)

It’s convenient. That’s the biggest benefit people buy into.

And that auto-play idea?

That’s why some of us binge Netflix for 3-4 hours.

They don’t just convert customers, they make sure Netflix becomes a habit.

[Val Koljada @valkoljada]

@camjodev Forge your mind.

[Val Koljada @valkoljada]

@AlexLandowski Thats the truth.

[Val Koljada @valkoljada]

@MoneyMarfo My pleasure.

[Val Koljada @valkoljada]

@eugene_ego 😂😂 not pleasant at all

[Val Koljada @valkoljada]

@mylintora My pleasure.

[Val Koljada @valkoljada]

@KokoroHub Glad you liked it!

[Val Koljada @valkoljada]

@3mk4y_ 0.4 cents per lead

[Val Koljada @valkoljada]

My marketing agency’s fully booked this month.

How?

Because I launched my marketing funnel and focused on emailing.

It got me 500 qualified leads at $0.4 cents.

I nurtured them and now they became my clients.

You know when people say “don’t get high on your supply”?

I disagree.

[Val Koljada @valkoljada]

@muhdhidash The best

[Val Koljada @valkoljada]

This is why your business needs a marketing funnel.

• it qualifies
• it nurtures
• it sells

It does everything for you while you play golf.

[Val Koljada @valkoljada]

@Shashwattalks Thats the key

[Val Koljada @valkoljada]

@NAndriievskyi 🤣

[Val Koljada @valkoljada]

@thesocialalpha_ Thats the beauty of it.

[Val Koljada @valkoljada]

@camjodev Its such a laser focused process