Val Kroll (she/her)

Likes: deep dish pizza, numbers, yoga.
Dislikes: pennies, horror movies, white sox fans.
Is: thoughtful, sarcastic, driven.

[MeasureCampChicago @MeasureCampChi]

Tickets are available for MeasureCamp Chicago 2025! Join us in September!

https://t.co/5nrLXh8Ivw

#chicagotechconference #analytics #digitalanalytics #dataanalytics #tech #AI #data

[Val Kroll (she/her) @valkroll]

Ever think about how your piles of dashboards are as useful as a screen door on a submarine? Or how there's never any time for real analysis work amongst all the data requests? 📉🔊whomp, whomp, whomp. yeah, you might need an analytics reset. Read this before it’s too late.

[facts & feelings @less_and_better]

Have you ever wished you could just hit a big "reset" button on your analytics program? Not on the data collection—on the processes and approaches in place for putting that data to meaningful use? You're not alone. https://t.co/EYXqMIMPZP

[Val Kroll (she/her) @valkroll]

As a former market researcher turned digital analyst turned CRO, I think the ladder of evidence is probably my fav part of "Analytics The Right Way" co-authored by @tgwilson! Such a great way to get biz partners to think about uncertainty, risk and all types of evidence! 🪜📊

[Tim Wilson @tgwilson]

The data best suited to validate a hypothesis? It's useful to think of options as a ladder of evidence types: anecdotal, descriptive, & scientific. This is very different from the alliterative trope of: descriptive > diagnostic > descriptive > predictive. https://t.co/60J0Ab1c5l

[Val Kroll (she/her) @valkroll]

Oooooh, a book launch at Target?! YES MA’AM! ‘Analytics The Right Way’ is here! Charts, graphs, and so much insight-y goodness I could squeal! I’ll take 5 copies. One for the car, one for the bathroom. *giggles* Get yours at Target, folks! 📊❤️🎯

[facts & feelings @less_and_better]

Our Head of Solutions co-authored a book, which we think is great! We're so proud, and it's some great content.

That doesn't mean we're not going to push him outside of his comfort zone with some of the promotion of it.

[facts & feelings @less_and_better]

facts & feelings co-founder, @tgwilson co-authored a new book, Analytics The Right Way! He hopped on the mic with his co-hosts of the @AnalyticsHour to talk about the inspiration for the book as well as what he hopes readers will get out of it!

https://t.co/2TTXMPyAZa

[Val Kroll (she/her) @valkroll]

beyond excited for this!

[facts & feelings @less_and_better]

Do you suspect that you and your organization might be doing analytics the wrong way? Well, stop that! Check out this overview of @tgwilson's recently published book to get some thoughts on how: https://t.co/tyqNemDnXK

[Val Kroll (she/her) @valkroll]

Annual plannin’ feels like panning fer gold in a dry creek—long, tedious, and mighty frustratin’. But if ya sift through the muck, there’s gold in there: goals, metrics, and maybe a bit o’ sanity. Read this post and you'll see, or my name ain't Gus Chiggins!

[facts & feelings @less_and_better]

Have you already put your annual plan on a shelf, or is it actively guiding your team's work? @tgwilson has some thoughts on ensuring it's the latter: https://t.co/TfsdaQwzl2

[Val Kroll (she/her) @valkroll]

We all know the start to the new year can be a little slow, so book some time with @tgwilson and I, grab your fav beverage and let’s chat about tackling your 2025 plans! Book here: https://t.co/FdX7Ctn9Cb

[facts & feelings @less_and_better]

📅 2025 is just around the corner. It's an excellent time to for collaborative reflection and we’d love to be your sounding board! If you’d like to make yourself a cup of cocoa, get cozy in front of a Zoom window, and have a no-obligation chat, book here! https://t.co/BlNOd2ZlKL

[Val Kroll (she/her) @valkroll]

Hey folks, Bennett Brauer here. Boy, am I "grateful" that it's annual planning season again! Can't wait for meetings where we "strategize our vision" & "drown in spreadsheets" only to have it ripped to pieces during the "streamlining phase." 🦃📊 #Thankful https://t.co/IcbVCLzhaB

[Val Kroll (she/her) @valkroll]

@mattywish in my mind, that's what twitter is for 😁

[Val Kroll (she/her) @valkroll]

OMG, you guys! If you’re tired of boring reports, you have to check out the hottest new trend, data storytelling.📊📚It has everything: slides, narrative arcs, spicy visuals, and that thing where everyone suddenly gets it and you feel like Beyoncé.🎤Let's start serving insights!

[facts & feelings @less_and_better]

Data storytelling. Easy to say. Popular to pine for. Surprisingly multi-faceted. @tgwilson took a swing at enumerating those facets: https://t.co/3rGxEYQc9x

[Val Kroll (she/her) @valkroll]

learn more in this post about how to turn annual planning from an eye roll activity to something that truly energizes your team!

[facts & feelings @less_and_better]

Annual Planning doesn't have to be an eyeroll 🙄 Read more in this article about how to turn all that effort you have to put into anyways into something valuable for you and your teams!

https://t.co/prrROWFFKQ

[Val Kroll (she/her) @valkroll]

are you currently going through the motions of annual planning? why not take back control of what could be a meaningful annual planning exercise.

[facts & feelings @less_and_better]

Have you ever tried to quantify the actual cost of yada yada annual planning? 💸 @mattywish illuminates some of those hidden costs in this most recent article on The Focus.

https://t.co/1Ryh7aMq2B

[Val Kroll (she/her) @valkroll]

as an industry, let's try harder to stay clear of "shrugsights" 🤷‍♀️💡(new term coined by @tgwilson)

[facts & feelings @less_and_better]

AI could have been used to write this post (but it wasn't), but it can't be used to automatically find actionable insights in your data. @tgwilson makes the case in his latest post: https://t.co/OaZwOGznxw

[Val Kroll (she/her) @valkroll]

biggest analytics pain survey results!

[facts & feelings @less_and_better]

A month ago, we fielded a survey asking analysts and their business partners to weigh in on what they found most painful about analytics. The results are in: https://t.co/h8odYDWHhI

[Val Kroll (she/her) @valkroll]

This isn't the Jack White quote that @davd_mcbride uses in our latest article on The Focus, but it's nearly as important.

[facts & feelings @less_and_better]

Budget cuts? Ugh. Cue the "lemonade from lemons" stories about creativity and energy being unleashed from constraints. You got this! (And we can help!) https://t.co/6INdcIIQTW

[facts & feelings @less_and_better]

(Say No 1 of 10) Day 5 is here! The last and final day of @samdecker Social Takeover week. We bet you knew deep down inside that you weren’t going to get through this whole week without us addressing Sam’s thoughts on a “Hypothesis Mindset” to Achieve Performance:

[facts & feelings @less_and_better]

(Momentum 1 of 10) Today marks Day 4 of @samdecker takeover week! Earlier this week we covered how to set goals and focus on problems to mobilize your teams, and today we’re going to talk about how to carry that momentum:

[facts & feelings @less_and_better]

(Problems 1 of 9) It’s Day 3 of @samdecker Social Takeover week! Today we’re diving into problems with not one, but two excerpts from Sam’s High Speed Leadership piece on What’s Your (Biggest) Problem: