Melanie Houley

A PR, brand and events lead passionate about learning, sharing and working to advance our profession.

[Melanie Houley @valuePR]

@TamaraVineberg You need the pizza calculator: https://t.co/iGmJCh7Jpr but on avg. teenagers eat 4 slices. See my event exp. does come in handy:)

[Melanie Houley @valuePR]

Love this. Makes the case for professionalism. Yes everyone can plan events, get someone to 'do' #socialmedia & 'communicate'. #PR #Comms & #marketing pros will research, LISTEN, prepare a biz case, use goals, measurement, evaluation & oh yeah #ethics https://t.co/10RzVinojC

[GiselleDenisFineArt @giselledenis]

STOLEN PAINTING! Please help! This painting was stolen from the Wildflower Grill in Edmonton on Sunday during a renovation. If you’ve seen it, know its whereabouts please contact me ASAP. Feel free to share this post. The painting measures 60x40 inches & is called “The corridor”.

[Melanie Houley @valuePR]

@TamaraVineberg @MetroConEd @yourAGA @tixonthesquare @ZGM_marketing Thanks for your support!

[Melanie Houley @valuePR]

I want to go just for the airport!

[Evan Kirstel #B2B #TechFluencer @EvanKirstel]

Can’t wait to see it tomorrow! #singapore #airports #travel

[CPRS Edmonton @CPRSEdmonton]

Know someone that would be a great addition to the @CPRSNational or CPRS Edmonton family? Recruit a new member between now and March 31 and be entered to win a free registration to #EvolvingExpectations. Be sure your name is on new membership form in referral section! #CPRSproud

[Melanie Houley @valuePR]

My cab driver in Mexico city just told me I should go to coyoacan as they have the best attractions...clowns & hippies. The hippies r especially interesting u could watch them all day.

[Melanie Houley @valuePR]

Well it is officially #CPRS March Membership Month! Refer a new member for some great perks or join as a new member & receive a year's worth of Strategies and Tactics magazine with the latest news & best practices for free. #benefits https://t.co/Mog12iBYTL

[Melanie Houley @valuePR]

Win entry to the #EvolvingExpectations national conference in our new CPRS Referral Contest! Be a member & Recruit a new member between now and March 31 & ask them to put your name on their new membership form in the referral section. #CPRSproud

[Natalie Harper @natalieharperPR]

There are still tags available for the @londondrugs #StockingStuffersForSeniors program at @LD_LondonCentre! Please go grab these tags and support our local seniors! Pls RT...let's get the word out on these tags! 📸 by @AlbertaMamas #yeggives #yeg

[Melanie Houley @valuePR]

If you were on the fence about attending our @CPRSEdmonton Dec 6 mixer there's still one more day to buy tix at only $15 for members & inc. a drink, appies, & frivolity. Oh yeah & parking is free from 6pm! Join us. https://t.co/poODk5fqGC

[Melanie Houley @valuePR]

Develop #relationships with the media and know they are busy. Follow up and be persistent (politely). Get ahead of negative stories don't wait.

[Melanie Houley @valuePR]

Our job as #PR and #comms experts is to do the best job we can do within our power to protect our company's reputation but we can't 'control' spokespeople who go off script.

[Melanie Houley @valuePR]

Track and #measure your effectiveness. Surveys, #socialmedia tracking, web analytics, positive media coverage etc. Show your efforts are having impact and influence.

[Melanie Houley @valuePR]

A key to maintaining positive #PR coverage is identifying your spokespeople and ensuring they are well trained and available on the media's schedule. Know the tricks to get your msg out.

[Melanie Houley @valuePR]

Don't wait for the #Media generate your own interest by #Storytelling on all your channels. Present compelling stories that resonate with audiences.

[Melanie Houley @valuePR]

In today's world of over taxed journalists #PR #comms practitioners need to do more work. Think video, photos, releases and call backs. #makeiteasy to secure #coverage.

[Melanie Houley @valuePR]

Happy to be tweeting from our #CPRS #yeg event with @ShawnaMedia on how to secure positive media coverage.

[Melanie Houley @valuePR]

Great infographic and handy desk-side reminder. Insights to help you review, plan and adapt. #measurement

[Social Media Today @socialmedia2day]

What metrics should you be paying attention to when shaping your content marketing strategy? https://t.co/aYbvA0SjGD

[Melanie Houley @valuePR]

@DustinManley @IABC @IABCToronto @designedux Congrats Dustin! Well deserved.