For those of us are still early in theirs careers. Focus on long-term content strategy as much as your promotional strategy. Content is the primary growth driver of contemporary rising artists.
It’s easy to look at a buzzing artists and believe “big promotional platform/mediums” are creating the hype but fans can also create more of the buzz with everything else following suit
To find success and build a satisfying, sustainable brand requires more than strategic thinking. You need the mindset - Purpose, community, and authenticity are what make for longevity.