#RM becomes the 1st ever Global Ambassador of the National Museum of Korea! RM will collaborate on various promotional activities to raise awareness of the National Museum of Korea, contributing his efforts to introducing Korean history and traditional culture to the world.💪🕺🥇🌎🤝🏛️🇰🇷🐐👑💜
Yoo Hong-jun, Director of the National Museum of Korea, congratulated RM at the appointment ceremony, saying it is meaningful to be able to share the beauty of Korean cultural heritage with the world together with RM, and expressed his expectation that RM will play a major role in establishing the National Museum of Korea as a museum loved by people around the world.
RM said: "I am very happy," adding: "I will do my best to ensure that the beauty and value of our cultural heritage are conveyed to more people."
RM has consistently shown a special interest in Korean traditional culture and art, donating 100 million won to the Overseas Korean Cultural Heritage Foundation under the Cultural Heritage Administration in 2021 and 2022, requesting that the funds be used to preserve, restore, and utilize cultural heritage abroad. He also collects various artworks and is scheduled to hold a special exhibition of his personal collection at the San Francisco Museum of Modern Art (SFMOMA) in October this year.
CONGRATULATIONS RM
NATIONAL MUSEUM AMBASSADOR RM #GlobalAmbassadorRM
BTS' "Come Over" earned 33.2 MILLION 1st week streams on Spotify, despite being an unpromoted anniversary gift song.
— It surpasses every K-pop 1st-week debuts this year, excluding BTS themselves.
ARMY — THANK YOU. 💜
The most powerful fandom in the world, turning passion into action for children's access to education and sport around the world. We are so grateful for your support of the FIFA Global Citizen Education Fund. 📚⚽️⭕️
We couldn't do this without you. 🙏🔗📲https://t.co/hRwWvRIOeZ
#GlobalCitizen #BTS #ARMY #FIFAWorldCup
8 years ago today, BTS’ third studio album 'love yourself: tear' officially debuted at no. 1 on the us billboard 200 chart. 📈
this milestone marked the first predominantly foreign-language album to top the us albums chart in over 12 years and the first-ever k-pop album to achieve the feat. 👏
Behind the scene ARIH development:
1. 3 years ago, BTS members themselves came up with the initial concept, saying, "Let's make the noodles and drinks we want to eat." It's not a simple collaboration. The members really created this from the very beginning.
2. The direction was clear. No spicy or stimulating flavors. It was a taste that harmoniously blended East and West while preserving Korean sensibilities. They wanted something that all global fans could enjoy.
3. All the members love carbonated drinks, but the guilt they felt every time they drank one was a problem. So, the goal was to achieve three things simultaneously: "It must be healthy, have a lively carbonation, and absolutely cannot taste bad." From the development team's perspective, this was truly a Mission Impossible, lol.
4. The same goes for caffeine. Since there was a member who couldn't drink coffee, they decided to go with natural caffeine, but finding ingredients that could get export approval to the U.S. was another battle.
5. All seven members were incredibly actively involved.
They contributed their opinions on every single detail, from the flavor and ingredients to the concept. They said that reaching a consensus was the hardest part, especially regarding the noodles, because all the members were experts in the field. But that is also the reason why they created such high quality.
6. After settling on the flavor, they spent three months just on the brand naming. The members strongly pushed for "ARI," taking inspiration from the 2.0 album title "Arirang," but 3 letters are unregisterable as trademarks. It reportedly took three months just to persuade them to change it to "ARIH" lol.
7. The design was no easy task either. Their standards as BTS artists were so high that proposals kept getting rejected. Eventually, the members personally created and submitted a design guide. That is why the flavor, name, and design are all BTS creations.
8. The members reportedly said they "would highly recommend Dual Soda to their parents." They also said they carry the noodles, soda, and energy drinks with them when they go on concert tours around the world.
9. They didn't make it just to sell it; they made it because they genuinely wanted to eat it themselves. That is the message that emerged from it: "We hope you like what we like, too."
10. This is why it is different from just any idol collaboration product. 3 years, 7 members, and they did everything themselves; flavor, naming, and design. ARIH was truly made by BTS.
#BTS's history-making global smash hit "SWIM" holds in the Top 4 at #4 in its 10th week on the United World chart after 9 weeks in the Top 3 and 4 weeks at No. 1, and tops the Billboard Global Excl'US for an 8th week, tying "Dynamite" for BTS' longest run atop the chart! 💪🌊🏊4⃣🤝🌎📈➕1⃣🌎🚫🇺🇸✖️8⃣📆🔥👑👑👑👑👑👑👑💜
"SWIM" scores another 201,000 points on the United World chart! It debuted at #1 with 556,000 points, the highest point-level for a No. 1 song since Taylor Swift's 'The Fate Of Ophelia' in week 42, 2025 (689,000 points), and with 4 songs charting in the Top 10! "SWIM" is the band's 4th United World chart topper after "Dynamite" which ruled for 9 weeks from Sept. 2020 - Jan 2021, 'Life Goes On' (week 49, 2020) and "Butter" (week 22, 2021)! BTS has scored 17 United World Top 10 hits so far since their 1st hit, "Mic Drop", reached No.5 in week 51, 2017!
"SWIM" scores an 8th week at #1 on the Billboard Global Excl. US joining "Dynamite" for their longest run atop the chart! BTS’ has scored 8 No. 1s on the chart, twice that of its competitors, Bad Bunny, BLACKPINK and Taylor Swift who each have 4 No. 1s . "SWIM" scores another 41.8 million streams and 2,000 sold (up 8%) outside the U.S.! "SWIM" shoots 10-4 on this week's Billboard Global 200! BTS is the Artist with the most #1 hits in history on both the Billboard Global 200 and Global Excl. US (8)! In its 1st week, BTS occupied the entire Top 10 on the Billboard Global Excl. U.S. and the Top 9 on the Billboard Global 200 simultaneously, making history as the 1st Act to do so! BTS also broke the All-Time record for most songs charting simultaneously in the Billboard Global Excl. U.S. Top 10, (10), and outdid that record, occupying the whole Top 13! BTS also broke the All-Time record for the most songs (6) achieving Billboard ‘All Kills’ (#1 on the Hot 100, Global 200 & Global Excl. U.S.)!
“SWIM" rockets back 55-44 on this week's Hot 100 after debuting at #1 with all 13 tracks from ‘ARIRANG‘ in the Top 100, Only “No. 29” did not chart due to it not having any lyrics. BTS are the K-Pop act with the Most #1 hits (7) and the most Top 10 hits (11) in Hot 100 History, the 1st Group to score 6x No. 1 Debuts, the Group with the most No. 1s this Decade (7), the Group with the most weeks (18) at #1 this Decade and the Group with the Most US Digital Song Sales No.1s (13) and the Most World Digital Song Sales No. 1s (43)! "SWIM" was the best-selling song in America for its 1st 4 weeks and reigned atop Digital Song Sales!
"SWIM" holds in the Top 5 of Global Spotify and has currently the most songs on Global Spotify with All 13 tracks from their history-making album ‘ARIRANG’ still charting almost 2 months after its release! "SWIM" debuted at #1 on Global Spotify with over 14,644 Million streams on its first day of release, and hit 100 million streams on the platform in just 8 days, becoming the fastest song of 2026 to achieve this! "SWIM" reigned atop the Global Spotify chart for 25 straight days, and is still the 2026 song with the most days atop the chart! BTS are the 1st Group and Asian Act in history to spend 25 days at #1 in Global Spotify chart history!
In S. Korea, "SWIM" is #1 on the Circle Global K-Pop weekly Chart for a 9th straight week, and is #26 on the Circle Digital Song chart after peaking at #1! It's #24 on the Circle streaming chart after peaking at #3 and is #104 on the Circle Download Chart after 2 weeks at #1! "SWIM" is the 2026 song with the most wins on Korean music shows!
"SWIM" debuted and peaking at #2 on the Official UK chart, scoring the group's 5th top-10 hit and highest peak ever!
"SWIM" is #38 on the Official German chart after debuting at #1, scoring their 1st chart topper and holding in the Top 10 for 3 weeks. BTS also became the first group in German chart history to simultaneously hold the No. 1 position on both the German album and singles charts with two new entries, ie. 'Swim" and 'Arirang'.
In Brazil, "Swim" debuted at No. 1 on the Brasil Hot 100, becoming the first foreign song to top the chart since the relaunch of Billboard Brasil. BTS became the first international act in history to chart 5 songs simultaneously in the top 10!
In Mexico, BTS broke an All-time records becoming the first non-Spanish speaking Act to hit #1 on the Billboard Mexico Songs chart and the first international act to achieve the most simultaneous entries in the chart’s history!
"SWIM" has reached #1 in over 30 countries including Argentina, Bolivia, Brazil, Central America, Chile, China, Ecuador, Germany, Greece, Hong Kong, India, Latvia, Mexico, the Middle East & North Africa, Nicaragua, Peru, Philippines, Portugal, Puerto Rico, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, UAE, US & Vietnam! It has reached #2 in Austria, Colombia, Dominican Republic, Latin America, Lithuania, Russia & the UK, #3 in El Salvador, Guatemala, Japan (Billboard Hot 100), Malaysia, North Africa (IFPI) & Switzerland, #4 in Australia, Costa Rica, Honduras, Romania & Turkey (Intl. Airplay), #5 in Canada, the Czech Republic, Indonesia, Japan (Oricon), Panama & South Africa, #6 in Uruguay, #8 in Kazakhstan, New Zealand & Serbia, #9 in France & Paraguay, #10 in Belgium (Wallonia), Bulgaria, Hungary & Luxembourg, #11 in North Macedonia & US Pop Airplay, #12 in Spain, #14 in Croatia, US Adult Pop Airplay, Poland & Slovakia, #15 in Estonia, Nigeria & Slovenia, #16 on US adult Contemporary, #19 in Ireland, #20 in the Netherlands, #23 in Finland, #24 in Sweden, #27 in Venezuela, #28 in Italy (Airplay), #31 in Belarus, #33 in Italy (FIMI), #34 in Norway, #39 in Belgium (Flanders), #49 in Moldova, #56 in Israel and #83 in Ukraine!
BTS PAVED THE WAY
BTS HISTORY MAKERS
#BTS_SWİM
#BTS_ARİRANG