A pigeon struts on a red carpet as the Toronto International Film Festival (TIFF) returns for its 50th edition, in Toronto, Ontario, Canada September 5, 2025. REUTERS/Carlos Osorio
In 2001 Nintendo, makers of Game Boy, decided to do something unique to help promote their style campaign. They tapped young Helen Red Richards Rees, then a freelance shoe designer, to come up with these delightfully silly promotional shoes to show off the different colors the new Game Boy devices were available in. She is now head of design for C. & J. Clark International Ltd.