Vassilena Valchanova (GONE AWAY)

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Check out my blog for more!

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Want to stay current and confident in the world of content marketing, branding, copywriting, and digital strategy?

Subscribe to "Marketing Matters" for a curated weekly set of thoughts, trends, tools, and techniques for marketers who want to grow.

💌 https://t.co/3UZxqSVqDl

[Vassilena Valchanova (GONE AWAY) @vasvalch]

I just hopped aboard the January Ship 30 for 30 cohort from @dickiebush and @nicolascole77!

I can't wait to start 2024 with a bang!
Check it out!👇🏼🚢

https://t.co/bAjs1Glta5

[Vassilena Valchanova (GONE AWAY) @vasvalch]

@ShadowmarN Кой е обекта?

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Understanding your customer's journey can have a massive business impact: 💰 25% higher incremental revenue from marketing campaigns, ⬇️ 21% lower service costs, ⏰ 17% shorter sales cycle. Get my free template to run your first mapping workshop now: https://t.co/eCyrTxXZMX

[Vassilena Valchanova (GONE AWAY) @vasvalch]

A side project is a marvelous thing to build but a difficult beast to tame, as well. I have two under my belt that have been developing well for a long time. So I wanted to look back and share 9 pieces of advice on how to make a side project work for you: https://t.co/z2tsTyjBw5

[Vassilena Valchanova (GONE AWAY) @vasvalch]

According to CB Insights, 42% of startups fail because there's no market need for their solution. The Value Proposition Canvas was designed to help with that same issue. Here's how to use it to its full potential: https://t.co/KqzYQcjH2g

[Vassilena Valchanova (GONE AWAY) @vasvalch]

#Storytelling is the basis on which a strong brand is built. Beaujolais was a regular peasants' wine when a focused campaign changed its image forever. Read the story and think about how you can use the same tactic to built up your brand: https://t.co/mEygroZWZQ

[Vassilena Valchanova (GONE AWAY) @vasvalch]

There's so much advice out there when it comes to #remotework. And most of it is complete BS. Here are the most popular #workfromhome concepts that you shouldn't take at face value: https://t.co/HwnLCNjvSq

[Vassilena Valchanova (GONE AWAY) @vasvalch]

"You should have customers and prospects needing—no, longing for—your content. It ought to become part of their lives and their jobs." How much of the #content you see daily fits that bill? Here's a guide that will help you create EPIC content #marketing: https://t.co/3keStY77zk

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Habits are the building blocks that make the loftiest goals easier to achieve. @JamesClear covers almost everything you need to know about habit-building in his book "Atomic Habits". I tried to cover the main takeaways for you to put into practice: https://t.co/LFL4Q50Lsw

[Vassilena Valchanova (GONE AWAY) @vasvalch]

If you want to be a great marketer you need to prioritize right, build systems and feedback loops, and dedicate time to learning and growth.

Here are some key marketing habits - and what you can do today to start working on them: https://t.co/TYtW2YcnAf

[Vassilena Valchanova (GONE AWAY) @vasvalch]

I love nice looking visuals. But for some projects, I can't get expensive stock #photos. So I jump on one of my favorite #royaltyfree stock photo sites. Check out the best ones here - together with a full list of more than 100 resources: https://t.co/ZQzvGWG61s

[Vassilena Valchanova (GONE AWAY) @vasvalch]

How do you analyze your content's performance? Here's a workflow that tells you how effectively you're getting people to know, like, and trust you: https://t.co/WaUw4BSG8c

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Creating epic #content #marketing is definitely a challenging feat. As marketers, we need to sharpen our skills continuously to get there and "Epic Content Marketing" is a handy manual. I wrote a summary of the key concepts that stuck with me: https://t.co/3keStY77zk

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Growth experiments are the best method to propel your startup forward. You learn a ton and build continuous improvement cycles.
Here's how we started experiments, failed miserably, and reimagined the process for greater efficiency: https://t.co/Z0MbomeQzh

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Attention is a fickle thing. As #content writers we can't fight this - we need to embrace it and act accordingly. Here are some key pieces of advice for making your online content draw and hold attention: https://t.co/5YkkE9V4ww

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Data can be your greatest ally when it comes to making decisions about your #content marketing. In this post, I cover 3 key questions you can answer with #data and how to do it: https://t.co/aziOk9BWz6

[Vassilena Valchanova (GONE AWAY) @vasvalch]

Share this post with your team, your client, or your manager to show them bold content bets and character development can pay off. https://t.co/SHepYcMiwV

[Vassilena Valchanova (GONE AWAY) @vasvalch]

I have published more than 1100 blog posts – that's some 750,000 words online. Over the years, I've arrived at a writing process that just works. Here it is, step by step: https://t.co/rWr4HF4so8

[Vassilena Valchanova (GONE AWAY) @vasvalch]

If you're working for a bigger company, you way not be sure how to talk about work on social media. This post will give you a place to start. It's also a great reminder that work is not all there is to your personality. https://t.co/KlPf4EzqaV