VAZE

Content growth | Documenting my life and learnings after leaving high school to start a business.

[VAZE @vazelq]

“success takes time”

yes but you can compress the timeline

when you start out

you can just work at a level

where it becomes unreasonable

for you not to succeed within 12 months

most people don’t fail from lack of time

they fail from lack of volume

[VAZE @vazelq]

3 years ago the craziest ai content was will smith spaghetti videos

now people are making $10m by building their own apps through vibecoding

same internet

different leverage

[VAZE @vazelq]

i’ve been studying how the best clipping campaigns are structured

once you break it down
it’s all math

you’ll see “$2 rpm”

sounds insane

then you notice the max payout is $25

that caps earnings at 12.5k views

your clip hits 200k
you still get $25

effective rpm drops to cents

most people stop at the headline rate

the smart ones design around caps

raise the minimum view threshold
slightly increase rpm
lower the max payout per video

you filter weak clips
and keep the upside above the cap

split budget across multiple campaigns

each one creates its own pool of “free” views

the people winning aren’t paying more

they’re structuring better

[VAZE @vazelq]

in 3 years there will be two types of founders

the ones who used ai as a tool

and the ones who built companies around ai

the first group will still be operating manually

the second group will own the leverage

stop using openclaw like a chatbot

start building systems that run without you

workflows > prompts

that’s where this is going

[VAZE @vazelq]

the speed people are rebuilding some of the most viral and profitable apps is insane

building is basically solved

we’re moving into a new phase

the distribution era

[VAZE @vazelq]

you can’t engineer company culture

it forms when a group of people are so locked in on one problem

they don’t even want to spend energy on anything else

[VAZE @vazelq]

crypto gave us decentralized finance

clipping rewards gives us decentralized marketing

no more paying $5k to one influencer and praying for conversions

now the power shifts to your community,
to creators who can deliver again and again

performance > promises

distribution owned by the crowd

it’s that simple

[VAZE @vazelq]

i’ve been clipping for 5 months

and i figured out why most clippers never make money

they treat it like art
instead of a system

best guys i know just:

watch vod
find 3–5 moments
clip
post
repeat

no overthinking

some people spend 4 hours polishing one clip

200 views

the moment is the product
editing is packaging

[VAZE @vazelq]

@LifeStruct u hit the nail on the head man , thanks

[VAZE @vazelq]

what software did you use when hiring your first employee for a small startup office?

did you sign proper contracts or just hire someone you trust?

genuine question:
how do you protect yourself early on?

let’s say you hire a backend dev
you don’t really understand code

what stops them from slipping something into the codebase that you won’t notice… and that causes problems later?

especially if one day they just disappear and stop replying

how did you handle this at the beginning?

[VAZE @vazelq]

experienced clippers who’ve been doing this seriously for a while

what’s the one problem that actually drives you crazy?

not surface level stuff
not “how do i get views”

the real bottleneck once you already know how to edit

is it creators copying formats instantly?
is it payouts being inconsistent?
is it not knowing which clip actually triggered the spike?

what’s the most painful, annoying, hard to fix issue in clipping right now?

curious what separates the guys making noise
from the ones quietly printing every month

[VAZE @vazelq]

@LifeStruct so you’re saying the solution is more about system design than trust?

as in structuring access, permissions, and documentation so no single person has full control?

[VAZE @vazelq]

you’ve been posting for 6 months

you picked up some followers
got decent engagement
people recognize your name

but still no paying clients

now imagine you’re not allowed to post anything for the next 30 days

no threads
no reels
no “building in public”

you need 5 paying clients in the next month

what would you actually do

who would you message
what would you offer
how would you close

curious how you’d approach it if content wasn’t an option

[VAZE @vazelq]

In a few years it’s going to be funny watching people realize something simple

technical ability was never the bottleneck for consumer products

most products don’t fail because the code isn’t good enough

they fail because they’re confusing, ugly, overwhelming, or forgettable

design
taste

understanding how people actually behave

obsessing over making things simpler than they need to be

that’s usually the real work

[VAZE @vazelq]

big teams optimize for coordination

small teams optimize for momentum

in a 3 person team, an idea at 10am can be live by 6pm

in a 30 person team, it needs alignment, review, approval, roadmap space

by the time it ships, the small team has already iterated twice

speed isn’t just faster launches, It’s faster feedback

feedback is what actually wins markets

[VAZE @vazelq]

how to make money in web3 right now?

start clipping part time

clipping = turning long-form content into short videos

that’s it

you don’t need a huge setup
you don’t need to be a pro editor
you just need reps

most payouts are view based:

$1–$5 CPM
sometimes $10 per 1k views

If you’re already scrolling all day,
you might as well post

Happy clipping

[VAZE @vazelq]

@simonecanciello I can already see the yearly recap posts going viral

[VAZE @vazelq]

clipping used to be an editing task

now it’s distribution infrastructure

everyone is building AI tools to cut podcasts into shorts
almost nobody is thinking about who actually watches them

the market is getting crowded fast

features look the same

pricing looks the same

the only thing that scales is attention

If you’re building in clipping right now,
you’re not competing on editing

you’re competing on who understands creators better

[VAZE @vazelq]

the AI clipping market in 2026 looks like this:

OpusClip raised $50M
Riverside just stepped in
Submagic keeps growing
New tools pop up every week

they’ve got VC money

[VAZE @vazelq]

what’s the smartest move at the very start?

hire a freelance dev and just pay for specific tasks?
bring on a full time engineer?
or sit down and learn to code yourself?

I’m trying to understand where the real leverage is early on

cash is limited
speed matters
and the wrong choice probably costs months

[VAZE @vazelq]

@maubaron love that you kept manual feedback in the loop

too many people automate before they understand the process