[🎥] 260620 Jay Songzio on why Seonghwa was chosen as a global ambassador, from his recent interview with Man Noblesse:
Q. Why was ATEEZ’s Seonghwa selected as a global ambassador?
JS: In Seonghwa-ssi’s case, even before becoming an ambassador, he had been a customer of our brand for a long time. So rather than us specifically deciding on him and selecting him for the role, I think it was more that our relationship developed naturally, which led to us working together. Also, as a contemporary artist, we felt that he possessed a very dynamic energy, and we still feel that way today. Because of that, we believed he was someone who could effectively represent the aesthetics that our brand pursues. That is why we came to work together.
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