Velyn Lee

[Velyn Lee @vellhm]

Belive (not believe) the penguins of #CarbonIsland

[eatbread @eatbread3]

Live from Carbon Island #carbonisland

[Velyn Lee @vellhm]

Melting on #carbonisland

[Velyn Lee @vellhm]

@JohnTrabka No!!!

[Velyn Lee @vellhm]

Behaviour brands use action to engage people, at both mass & one-on-one levels. These are the brands that will survive #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

Commitment, Salience, Defaults - 3 magic words that shape behaviour change the most @sarapjp #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

Inspired by stories of my peers seeking to improve family relations, be better pet owners & quit smoking #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

@sarapjp set us on a mission to tell our story of behaviour change - one of the best class activities I've had ever! #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

Better than math @sarapjp #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

People take 1.7 sec to scroll through social media - in that time, you have to persuade them! #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

"People never make decisions based on rational ideas" :O @sarapjp #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

When you give someone just facts, what they feel becomes amplified - here's how NOT to persuade people @sarapjp #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

Ogilvy's Sara Pereira gearing up for an amazing talk at NTU - stay tuned for updates :) @sarapjp #cs2101PR #ogilvysg

[Velyn Lee @vellhm]

Grab your chance to intern at a fabulous PR Agency. I can personally vouch that it's a great experience :) #HAxWKW #CS2101

[Velyn Lee @vellhm]

It’s ideal to be the first to put out information in a crisis, rather than have people read about it elsewhere. Timeliness is key. #HAxWKW

[Velyn Lee @vellhm]

3 steps to tackling a crisis: Contain, Recover, Polish #HAxWKW #CS2101

[Velyn Lee @vellhm]

Remember to put heart, empathy, emotion into whatever your company communicates in a crisis #HAxWKW #CS2101

[Velyn Lee @vellhm]

Loss of control, panic, blame-pushing? Don't let these sneak up on you in a crisis! #BePrepared #HAxWKW #CS2101

[Velyn Lee @vellhm]

Companies should always prepare for a potential crisis by understanding the issues that surround their brand #HAxWKW #CS2101

[Velyn Lee @vellhm]

"When handling a crisis, it's important to ALWAYS think about the image you're putting across." - wise words from HASG #HAxWKW #CS2101