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It should come as no shock that Facebook is collecting data of everything you do. This platform knows more about you than you know about yourself. It’s creepy, but it’s also why Facebook is the best place to advertise on the planet.
The best ad copy addresses a problem, provides a solution, and leaves the reader feeling like they received a lot of value, whether they buy from you or not.
The best way to win at social media is to actually be social. Sounds obvious, but too many people are just using social media to drive traffic to their website/blog, and then they wonder why their account isn't growing. Become a part of the conversation.