Jairu

✍🏾 I draw meetings in real-time 🤝 Meta • The Academy • Pentel • XO 🖥 BrandIng + UI/UX + 2D/3D Illustration 📡 New Site!

[Jairu @vertiqalco]

TheWeeknd signing the mural I created for Sal Slaiby, CEO of XO records live at #BrilliantMinds in Stockholm, Sweden. French Montana, Belly and Lamar from the XO family also signed it 🔥

[Jairu @vertiqalco]

✨📖 STORYTIME! I've partnered with @the_new_york_community_trust to bring some great stories to life. Meet Eleanor Franklin Egan. NYCT connects generations of generous donors to vital nonprofits working to make thriving community for all! #illustration #sketchnotes

[Jairu @vertiqalco]

Marketing is about meeting your audience where they are. So I created a series of illustrated stickers as concept for additional ways to extend the brand into texting. They're so fun and would be 3-second, repeating animations. #illustration #sketchnotes #stickers

[Jairu @vertiqalco]

✨🚀✍️ Pentel created a pen that doesn't just write, it floats across the paper. They requested an animated ad to highlight the best features in a weightless, outer-space theme for this spacey animation! #mograph #illustration #sketchnotes #animation
#losangeles #dtla # NYC

[Jairu @vertiqalco]

✨✍️📚 Higher Learning has changed rapidly in the last 10 years! That's why CATAWBA College asked me to create #sketchnotes to help summarize 12 brainstorm sessions discussing what the path forward for learning looks like on campus. Here is a small preview!

[Jairu @vertiqalco]

Jeff helps brands awaken the force in their marketing with a curated training bootcamp. This broiler plate collection of brand colors, fonts and characters will allow him to create several combinations of assets for all his uses! Thanks for trusting me with this project Jeff!

[Jairu @vertiqalco]

Marketing Yoda character complete! I love combining branding and character/mascot design. There will be so many opportunities to use a fun voice & tone as a through line while Jeff teaches his workshops and creates content. Next, I'll show you the logo lockup! #branding

[Jairu @vertiqalco]

Jeff aptly dawns the nickname "Marketing Yoda" for the expertise he's accrued working with great brands like Coke, Pentel & other marketing teams. I was asked to create a character logo for use in presentations & brand collateral. Here are the beginning sketches!

[Jairu @vertiqalco]

✨✍️ 💭 What is something you would like to reimagine? These are early concepts just for selling the presentation but hopefully I'll be able to develop the full visual language. Writing or sketching it is the first step to making it real. #illustration

[Jairu @vertiqalco]

✨🙌 This sketchnote helped sell the "Reimagine" concept! It depicts a poetic & profound statement by Pentel's President on the importance of writing tools throughout history until now. It resonated so well, I was commissioned to sketchnote it & I'm super honored he loved it!

[Jairu @vertiqalco]

Big news! ✨🙌 I helped design & concept a new brand position for Pentel which was presented @ the Japan HQ... and they loved it! So, for the first time in 77 years, Pentel has a powerful new tagline, "Reimagine Your World". Thanks @Pentel_Official #illustration #branding

[Jairu @vertiqalco]

✨✍️ These “Lads” are ambassadors of elegance and joy from the @hermes logo. While I’m drawing live, I’ll actually be dressed like this in a tailored canvas suit w/ top hat! It’s a first but gotta admit - I look good in it lol 😆

[Jairu @vertiqalco]

✨🙏🏾 Super excited to illustrate for @hermes tonight! I'll be doing festive hat portraits with a classic French editorial flare. Plus, I'll be dressed like the "lad" from their logo in a tailored canvas suit w/ top hat. It's going to be amazing - I'll share more if I can!

[Jairu @vertiqalco]

Here's a snippet of some central values gathered from a series of workshops within a local non-profit, then presented as a single sketchnote!⁠
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#illustration #sketchnotes #creativity #digitalart #scribing #losangeles #liveart #mural #doodles

[Jairu @vertiqalco]

Here's a snippet of some central values gathered from a series of workshops within a local non-profit, then presented as a single sketchnote!⁠
.⁠
.⁠
.⁠
#illustration #sketchnotes #creativity #digitalart #scribing #losangeles #liveart #mural #doodles

[Jairu @vertiqalco]

Here's a snippet of some central values gathered from a series of workshops within a local non-profit, then presented as a single sketchnote!⁠
.⁠
.⁠
.⁠
#illustration #sketchnotes #creativity #digitalart #scribing #losangeles #liveart #mural #doodles

[Jairu @vertiqalco]

Another highlight from my interactive mural done for @gainsight PULSE event in San Francisco.

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#illustration #sketchnotes #creativity #digitalart #sanfrancisco #GainsightPulse #scribing #losangeles #liveart #mural #interactive

[Jairu @vertiqalco]

✨✍️ I learned a lot about Customer Success from @gainsight PULSE event in San Francisco!
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#illustration #sketchnotes #creativity #digitalart #sanfrancisco #GainsightPulse #scribing #losangeles #liveart #mural #interactive #mosconecenter

[Jairu @vertiqalco]

✨✍️ A highlight from my interactive mural done for @gainsight PULSE event in San Francisco for @thesketcheffect!⁠

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#illustration #sketchnotes #creativity #digitalart #sanfrancisco #GainsightPulse #scribing #losangeles #liveart #mural #interactive

[Jairu @vertiqalco]

I wanted to show the early draft which is typically done to show composition! If you're looking to do a comic or a create a series of panels to tell a story - let me know!⁠
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#illustration #sketchnotes #digitalart #creative #artist #comic #bronx #nyc

[Jairu @vertiqalco]

The Bronx River was once a waste dumpsite, but now it's healthy enough that two dolphins appeared the first time in years! New York City Trust commissioned me to create a short comic to tell the tale!⁠
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#illustration #sketchnotes #digitalart #scribing