vexpower

Simulator-based courses for data-driven marketers

[vexpower @vexpower_]

⚠️ Highlighting a course "Do I have enough data?" on Geo Models for attribution ⚠️

It can be hard to get enough data, but you can improve your odds with a geo model.

Course: https://t.co/Vb92gq4yRP

#data #digitalmarketing #geomodels

[vexpower @vexpower_]

Here's a tip to improve your deprivation testing within marketing 👍

#protip #digitalmarketing #deprivationtesting #vexpower

[vexpower @vexpower_]

One of our firm's favorite measurements is the cohort analysis - Fred Wilson

#quote #marketing #digitalmarketing #cohortanalysis #vexpower

[vexpower @vexpower_]

Here's a professional tip on conversion copywriting 🥳

#protip #digitalmarketing #conversioncopywriting #vexpower

[vexpower @vexpower_]

Absence makes the heart grow fonder - Thomas Haynes Bayly

#quote #marketing #digitalmarketing #deprivationtesting #vexpower

[vexpower @vexpower_]

⚠️ Highlighting - "iOS14 Broke Our Tracking!" ⚠️

It's a free course that teaches you how to measure performance even with broken tracking.

Here's the course link: https://t.co/8JoM43YNV7

#mmm #ios #digital marketing #marketing

[vexpower @vexpower_]

Choosing the right date format within Excel or gSheets is absolutely essential.

#protip #digitalmarketing #rfmanalysis #vexpower

[vexpower @vexpower_]

If it doesn’t sell, it isn’t creative. - David Ogilvy

#quote #marketing #digitalmarketing #ngramsanalysis #vexpower

[vexpower @vexpower_]

Showcasing "What should we write on the landing page?" on Vexpower.

It's all about how to measure conversion focused copywriting!

Here's the course link: https://t.co/P8xouqYnZm

#conversion #copywriting #data #vexpower

[vexpower @vexpower_]

Learning more about ngrams analysis is a good idea, then you can solve this problem: What words work best in my ads?

But how do we ensure that our ngrams are normalised and unbiased? 🤔

#protip #marketing #digitalmarketing #ngramsanalysis #vexpower

[vexpower @vexpower_]

Here's a professional tip on cohort analysis!

#protip #digitalmarketing #cohortanalysis #vexpower

[vexpower @vexpower_]

Showcasing a course on "Should we turn off brand ads?"

It's all about how to run a Deprivation Test.

Also, it takes 20 mins and is completely free!

Course: https://t.co/ltGV4QCgkY

#digitalmarketing #digitalmarketing #deprivationtest #vexpower

[vexpower @vexpower_]

Showcasing a premium course on "Who are our best customers?" 💪

It's all about how to do RFM Analysis to support your CRM campaigns.

You can find the course here: https://t.co/w546s4HNS8

#rfm #rfmanalysis #dataanalysis #data #vexpower

[vexpower @vexpower_]

⚠️ "Can we try Facebook Robyn?" ⚠️

1. You’re asked by your boss to run Robyn, Facebook’s new open-source MMM tool.
2. You decide to take on the challenge, because solving attribution would be worth it 👇

https://t.co/5gl8J8G9Nt

#data

[vexpower @vexpower_]

Have you ever wondered what words work best in your ads❓ 🙋

We created a course showing you how to use NGrams to easily analyse your PPC creative 💪

Here's the course: https://t.co/tfzAyI43gG

#ppc #ngrams #paid #datascience #vexpower

[vexpower @vexpower_]

🤔 Have you ever wondered whether you are retaining users or even the right ones? 🙋

We created a course showing you how to easily perform a Cohort Analysis

Here's the link: https://t.co/gRrhTsE0Vr

#data #digitalmarketing #cohortanalysis #vexpower

[vexpower @vexpower_]

"How do I measure virality?" - Co-founder

Easily learn how to calculate your Word of Mouth Coefficient: https://t.co/dnbptWC1Sj

#digitalmarketing #virality #data #wordofmouth

[vexpower @vexpower_]

Here's a premium course on "What's the lagged effect of our ads?" 😀

It's all about Weibull Adstocks (don't worry we'll explain what they are).

Course: https://t.co/giv3eFFJmq

#ads #paidmedia #ppc #data #digitalmarketing #vexpower https://t.co/w546s4HNS8

[vexpower @vexpower_]

"What am I willing to pay per click?".....

Easily learn what's the right price to pay for your paid advertisement:

https://t.co/VDSMZmZVjy

#data #ppc #paidads #digitalmarketing

[vexpower @vexpower_]

Showcasing a course on "What other bad keywords are we matching?"

It's all about how to add Negative Keywords from your Search Query Report for Google Ads.

Course: https://t.co/OYcvsMjynB

#ppc #paidmedia #digitalmarketing #paid #marketing