vf_btw

Ecom / Business Online

[Adam Taylor @adamtaylorl]

Hismile's creative team just did something nobody's talking about

Every ecom brand will be copying this in 12 months

[vf_btw @vf_btw]

@FynCas See

[Little Think Tank @L_ThinkTank]

[ 🇫🇷 FRANCE | 🇪🇺 UNION EUROPÉENNE ]

🔸 L’Union européenne instaure dès le 1er juillet un droit de douane de 3 € sur les colis de moins de 150 €, remplaçant la taxe française abandonnée jugée inefficace selon France Info et l’AFP, avec des volumes en chute de 90% depuis mars.

🔸 D’après la Commission européenne, ce montant s’applique par catégorie de produit dans un colis et pourrait atteindre environ 5 € avec des frais supplémentaires attendus d’ici novembre.

🔸 Selon FedEx, ces coûts avancés à l’importation sont ensuite refacturés aux clients, ce qui pourrait se traduire par une hausse directe pour les consommateurs.

[4T @Fortuze]

holy fuck you're overthinking dropshipping.

this brand is doing $1m/month right now selling... body makeup.

leg makeup. you rub it on, it covers veins and imperfections and then washes off in 3-4 days. $28 a tube.

and the way they're running it is so simple it's almost insulting.

let me break it down.

first - they know exactly who they're selling to.

women 40+. the ones who stopped wearing shorts. spider veins, bruising, uneven tone on the legs. a real insecurity nobody builds product marketing around.
shit you will see someone complaining about on reddit.

second - they know what that woman already tried.
self tanner. and they know why she hates it.

so look at the top of their listicle. it's a straight comparison table.

self tanner: streaks. patchiness. weird DHA smell. stains everything.

their product: none of that.

they're not selling a product. they're selling "the thing you already tried, but without the 3 reasons you quit."
third - the funnel is geo-specific.

"10 reasons UK & Aussie women are ditching self-tanner."

the URL literally says listicle1-6102025uk. they've got versions cut by country. the aussie reading it feels like it was written for her, because it was.

all formatted like a real beauty article, not an ad. classic advertorial done properly.

third - they're not overcomplicating the traffic.

their top ad in the US? straight to the product page. no listicle, and no 9-step funnel.

cold traffic, PDP, buy. it works so they don't touch it + their us audience is probably super educated.

fourth - the creative is all UGC videos and BOF statics

40+ women, in their bathrooms, real lighting. before/after on the legs. the exact woman they want buying it is shown using it.

fifth - the offer ladders cleanly.

one tube = $28. perfector + brush bundle. then the "2 perfectors & brush" most-popular bundle at $44.59, framed as "save 50%."

buy more save more, anchored against fake compare-at prices. AOV climbs without a single upsell page.
that's it, that's the whole machine.

right ICP. a problem they've actually lived. the one alternative they already rejected. and a product positioned as the fix for exactly why that alternative failed.

they don't need some huge edge, they just understand their female ICP better than anyone else selling to her.

stop overthinking it.

[vf_btw @vf_btw]

@everestchris6 MAP

[Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata]

A shower head brand you've probably never heard of is quietly outscaling Jolie on Meta.

Jolie did $40M last year. But drivse now pulls more monthly traffic, and likely more new customers, while almost nobody talks about it.

I pulled apart their entire Meta setup:

Inside the breakdown:

- The advertorial funnel 63% of their ads route to (instead of the product page)
- The single 3-minute ad that moves a cold buyer from problem-aware to ready-to-buy
- How they launched 800 ads in 30 days without the account falling apart
- The 3 personas they target, and the one they're leaving on the table
- The 4 gaps I'd fix to scale them faster

Want a copy? Like + comment "SHOWER" and I'll send it over ASAP.

(Must be following)

[Matteo Pellegrini @mpellegrini7]

https://t.co/YNScdOwxnt

[Henry @HenryCrochemore]

Mfer, can you stop leaking the sauce?

[Olivier @oliviercroguy]

https://t.co/GDLjF3jwtW

[Iwo @iwo_cybulski]

drop your dtc brand website below & get a free static ad 💯

[Navarro @hugonvrr]

Votre TDC pu la merde et c’est normal

Vous ne respectez aucun des points que ce tweet mentionne

Thomas tient la plus grosse agence CRO Française : The Deployer

On parle de ceux qui ont fait péter le tdc de MyVariations, Naali, Flytex, Hydratis et j’en passe

Donc buvez ces paroles

[vf_btw @vf_btw]

@PhantomStays CHECKLIST

[Phantom Stays @PhantomStays]

Path to sovereignty as a foreign founder:

Day 1: File LLC + EIN
Day 2–3: US residential addy + ITIN app
Day 8–12: Bank on US rails (Chase/Slash)
Day 14: US Processing live
Day 21–30: Amex/Chase approvals for 3-5% cash back / 3-5x pts
Day 30–90: Spend engine on, redemption playbook, tax planning.

Reply CHECKLIST and I’ll send the SOP.

[Matt Epstein @mattepstein]

I'm the Mr. Beast of ads...

This is how you make a KILLER direct response creative that's made 80-90% by AI...

-AI copywriter to analyze ad account and watch winning videos

-Sora and VEO3 for visuals + existing b-roll

-Eleven Labs for Voice over.

[vf_btw @vf_btw]

@ecommmoose YES

[Elon Moose @ecommmoose]

$700k in 7 days from 1 product!

($520k Shopify + $180k Amazon)

Just dropped a 22-min breakdown with data + dashboards.

Came down to 3 wins:
• Offer
• Pre-lander
• Meta setup

Now its pacing for $3M this month.

Like + RT + comment “YES” (must follow) & I’ll DM the video.

[vf_btw @vf_btw]

@HenryCrochemore Store

[Henry @HenryCrochemore]

ai is changing ecom forever

we used veo3 + sora2 + dropmagic to:

→ build a store in under 20 seconds
→ launch ads without agencies or editors
→ hit 6.12 ROAS on cold traffic

this stack is already powering multiple 7-fig stores

want the exact setup + tools?

rt + comment “store” and i’ll send it (+ guide)
(must follow for dm)

[vf_btw @vf_btw]

@Pokebrephhvpl Fait

[vf_btw @vf_btw]

@TobyWalleruk Meta