Been cooking something fresh with @eKuttan
The goal is simple โ Help brands and agencies run influencer marketing 5X faster with @scoop_influence
Creator discovery > qualification > outreach in minutes
Powered by real content understanding.
#influencermarketing#ai#dtc
@garyvee The most dangerous moment isn't when things are hard. It's month 3. When the excitement is gone, results aren't visible yet and everyone around you seems further ahead. That's not a signal to stop. That's just what the middle looks like.
Keep going.๐
@gaetano_nyc We built tools to think faster. Now everyone thinks faster.
So the pace of everything accelerated - the decisions, the pivots, the board pressure, the rebrands. AI didn't slow the game down. It sped up the treadmill and handed everyone better shoes.
You're still running.
@serlzo Most creators are training for the wrong race. Building an audience and monetizing one are completely different muscles. The ones working out both right now are going to look like geniuses in 2027.
@erichustls The barrier to entry just collapsed.
AI handles the content. Automation handles the distribution. The only thing left is showing up. That's the most level playing field this industry has ever seen.
@JoshJDurham This is where influencer marketing gets really exciting. Paid gets you reach. Earned gets you trust. And trust is the only currency that actually compounds.
@jspujji The creator program most brands already have is quietly the most powerful growth channel they're sitting on. So exciting to see brands finally unlocking it.
@harshilmathur What makes both position so powerful
it's an almost impossible moat to replicate.
You understand technology deeply enough to push its limits and user deeply enough to make it actually useful.
The rare few who figure out both won't just win their category. They'll define it.
@jackprice Marketing and it's not even a debate anymore. AI has made building genuinely accessible to anyone with an idea and enough curiosity to prompt their way through it. But no AI can manufacture trust, build a loyal audience or make people care about what you made.
@IricMidel This is actually the most exciting market dynamic happening right now. When founders become users and users become founders the feedback loop between product and people gets infinitely tighter.
@markproduct Influencer marketing and it's not even close.
Paid ads need time to optimize. Marketing compounds over months. Cold outreach scales poorly under pressure.
But one creator with the right audience saying the right thing about the right product? The leverage is just different.
@gabriel1 This is so underrated and nobody's talking about it enough.
Prompt quality is just thinking quality made visible.
The people who will thrive in an AI-native world aren't the best coders or the best writers - they're the best at translating intent into direction.
@AdamGillman The whitelisting point is the most underrated lever in performance marketing right now.
You've already done the hard part, found a real person, with a real audience, who said something real about your product.
Often as a company grows, the intersection of work that makes a singular impact on the business and the work for which people get recognized (via ratings, compensation) shrinks. This gets frustrating for people with an ownership mindset, the very people who are worth retaining.
Bill Gates is a vaccine racist. He thinks Indians - who make 60% of all vaccines - are 'unsafe'. He thinks the colored world is a bunch of Oompa-Loompas... and he's Billy Wonka.
Full Video: https://t.co/uNT8RVteWL
One of many stories โ In mid-2009 we brought in our first angel investor. Being 24 yrs old with no network and no prev. experience, we didnยดt know much about fair ownership. He invested $10K and we offered him 30% of the company.
@CRED_club@kunalb11 preview of my last experience:
- A successful payment stuck for 5 days with no terminal status at issuing bank
- Deemed as a failed txn
- A series of support mails met with no reply
- A refund SMS claiming 3 hr completion overdue by over 12hours.
#bad_UX
@airtelindia@VodafoneIN Great Job @Airtel_Presence@airtelindia. What a bloody joke. Instead of resolving issues, you keep putting folks through multiple rounds of trouble. 4 porting requests and 20 executives later, absolute failure