VGM | Market Research for Games

🎮 You Play. We Pay.
📣 Video game playtesting in 🇺🇸 & 🇬🇧
🔗

[VGM | Market Research for Games @vgmplaytest]

What can player insights tell us?

💡 Where players get stuck.
🎯 Which mechanics feel the most rewarding.
🗺️ How players naturally explore a game.
🎮 What keeps people coming back for "just one more game."

[The Game Awards @thegameawards]

This is GRAND THEFT AUTO VI.

[VGM | Market Research for Games @vgmplaytest]

🎮 Playtesting Myth #4

❌ Getting stuck means you're doing something wrong.

✅ Reality: Getting stuck can be valuable!

It might reveal an unclear objective, mechanic or UI. Sometimes, things not going as expected can provide exactly the insight researchers need. ✍️

[VGM | Market Research for Games @vgmplaytest]

Sometimes the best tutorial is the one players don't realize they're playing.

[VGM | Market Research for Games @vgmplaytest]

The real final boss is deciding which game to start next.

[VGM | Market Research for Games @vgmplaytest]

Nothing good ever happens when a game gives you:

☑️ A save point
☑️ Full health
☑️ Lots of ammo
☑️ A suspiciously large empty room

[VGM | Market Research for Games @vgmplaytest]

🎮 Playtesting Myth #3

❌ Playtesting only happens right before release.

✅ Reality: Playtesting can happen throughout development!

From early builds to live games, player feedback shows what works and what could improve. Playtesting can shape a game at every stage. ✍️

[VGM | Market Research for Games @vgmplaytest]

What's a feature that immediately makes a game better for you?

[VGM | Market Research for Games @vgmplaytest]

Playtesting isn't about proving whether a game is “good” or “bad.”

It's about understanding the player's experience.

[VGM | Market Research for Games @vgmplaytest]

“I'll just finish this quest and then go to bed later.”

Later:

[VGM | Market Research for Games @vgmplaytest]

🎮 Playtesting Myth #2

❌ "The best playtester is the most experienced player"

☑️ Reality:
✨The 'right' participant depends on what researchers need to learn.

• Sometimes that's someone with hundreds of hours in a genre
• Sometimes it's someone who's barely touched it!

[VGM | Market Research for Games @vgmplaytest]

Another playtest wrapped! 🎉🎮

Looking to participate in our next one?

➡️ Join the playtester community today:
🔗 https://t.co/E7rD5Qkrkx

[VGM | Market Research for Games @vgmplaytest]

A bug can stop a player from progressing.
Good feedback can improve the entire experience.

Think you'd make a great playtester?
➡️ Join the VGM community today:
🔗 https://t.co/E7rD5Qkrkx

[VGM | Market Research for Games @vgmplaytest]

🎮 Playtesting Myth #1

❌ "Playtesting is just finding bugs."

Not quite. ⬇️

[VGM | Market Research for Games @vgmplaytest]

While bugs are important, playtests also help developers understand things like:

• Is the game fun?
• Are players getting lost?
• Is the tutorial clear?
• Where do players naturally struggle?

[VGM | Market Research for Games @vgmplaytest]

Every play session generates insights that help developers create better gaming experiences.

Ready to join the community of playtesters?
🔗 https://t.co/2YPohs7dnE

[VGM | Market Research for Games @vgmplaytest]

What can player insights tell us?

💡 Where players get stuck.
🎯 Which mechanics feel the most rewarding.
🗺️ How players naturally explore a game.
🎮 What keeps people coming back for "just one more game."

[VGM | Market Research for Games @vgmplaytest]

Palworld 1.0 - July 10th

[VGM | Market Research for Games @vgmplaytest]

Whether you're diving into a brand-new adventure or adding another title to your wishlist, this month's releases have something for every type of player. 🎮

[VGM | Market Research for Games @vgmplaytest]

Splatoon Raiders - July 23rd