VIADS π | AdTech & Programmatic
π Boost your campaigns with top ad formats
π‘ Leading programmatic platform
π Global solutions for advertisers & publishers
Viads Tips for Publishers π§
Donβt rely on just one SSP.
More partners = more demand = higher competition = better fill and eCPM.
#HeaderBidding#SSP#AdTech
Viads Tips for Publishers π§
Getting traffic from social media?
Tag your links properly with UTM and track in GA4 which sources convert best.
#Analytics#GA4#SEO#Publishers
Viads Tips for Publishers π§
Does your site take more than 3 seconds to load?
You're losing users and revenue.
Invest in fast hosting, caching, and image optimization.
#WPO#UX#AdTech#SEO#Viads
Viads Tips for Publishers π§
Avoid βmonetization 404sβ.
π‘ Redirect expired articles, update those still getting traffic, and optimize for trending SEO.
Evergreen content = steady traffic.
#SEO#ContentStrategy#Publishers
Viads Tips for Publishers π§
Itβs not all about programmatic.
π₯ Diversify:
β Affiliate marketing
β Subscriptions
β Digital products
Mixed income = stronger business.
#Monetization#PublisherTips#AdTech
Viads Tips for Publishers π§
Aggressive interstitials are dead.
π§ Use respectful formats: sticky, in-article, native.
Better UX = more time on site = more revenue.
#UX#AdFormats#Programmatic#Publishers
Viads Tips for Publishers π§
π Install a CMP (Consent Management Platform) certified by Google.
Without it, you could lose up to 70% of your programmatic inventory.
Comply with TCF v2.2 and protect your revenue.
#Privacy#TCF#CMP#Viads
Viads Tips for Publishers π§
π₯ Enable in-view only ads:
Ads that arenβt seen = $0 value.
Work with platforms that prioritize viewability and avoid blind scrolling.
#Viewability#AdTech#Programmatic
Viads Tips for Publishers π§
Lots of traffic but low revenue?
π‘ Segment your pages by performance:
High-monetization content = double down
Low-traffic + high RPM = update
#AdTech#DataDriven#Programmatic#Viads
Viads Tips for Publishers π§
Low CTR? Check your design.
π Placement, size, color, and frequency impact visibility and click performance.
A small change = big revenue impact.
#Programmatic#UX#Monetization#AdOps#Viads
Viads Tips for Publishers π§
Donβt underestimate lazy loading: it speeds up your site, improves CLS, and boosts your Core Web Vitals score.
π‘ Better metrics = more viewable impressions = more revenue.
#SEO#AdTech#Publishers#CoreWebVitals#Programmatic
Viads Tips for Publishers π§
Track which ad format delivers higher RPM: display, native, sticky, in-article⦠then double down.
#AdOptimization#Programmatic#Viads