Viads

VIADS 🚀 | AdTech & Programmatic
📊 Boost your campaigns with top ad formats
💡 Leading programmatic platform
🌍 Global solutions for advertisers & publishers

[Viads @viadstech]

Viads Tips for Publishers 🧠

Optimize ad placement:
Above-the-fold, in-article, and sticky ads outperform sidebars.

#UX #AdPlacement #Programmatic

[Viads @viadstech]

Viads Tips for Publishers 🧠

Don’t rely on just one SSP.
More partners = more demand = higher competition = better fill and eCPM.

#HeaderBidding #SSP #AdTech

[Viads @viadstech]

Viads Tips for Publishers 🧠

Getting traffic from social media?
Tag your links properly with UTM and track in GA4 which sources convert best.

#Analytics #GA4 #SEO #Publishers

[Viads @viadstech]

Viads Tips for Publishers 🧠

Does your site take more than 3 seconds to load?
You're losing users and revenue.
Invest in fast hosting, caching, and image optimization.

#WPO #UX #AdTech #SEO #Viads

[Viads @viadstech]

Viads Tips for Publishers 🧠

👉 Choose partners with clear, real-time dashboards.
You can't optimize blindly.
Measure, test, improve.

#Programmatic #Data #AdOps #Viads

[Viads @viadstech]

Viads Tips for Publishers 🧠

Avoid “monetization 404s”.
💡 Redirect expired articles, update those still getting traffic, and optimize for trending SEO.
Evergreen content = steady traffic.

#SEO #ContentStrategy #Publishers

[Viads @viadstech]

Viads Tips for Publishers 🧠

It’s not all about programmatic.
💥 Diversify:
– Affiliate marketing
– Subscriptions
– Digital products
Mixed income = stronger business.

#Monetization #PublisherTips #AdTech

[Viads @viadstech]

Viads Tips for Publishers 🧠

Aggressive interstitials are dead.
🧠 Use respectful formats: sticky, in-article, native.
Better UX = more time on site = more revenue.

#UX #AdFormats #Programmatic #Publishers

[Viads @viadstech]

Viads Tips for Publishers 🧠

📊 Install a CMP (Consent Management Platform) certified by Google.
Without it, you could lose up to 70% of your programmatic inventory.
Comply with TCF v2.2 and protect your revenue.

#Privacy #TCF #CMP #Viads

[Viads @viadstech]

Viads Tips for Publishers 🧠

🔥 Enable in-view only ads:
Ads that aren’t seen = $0 value.
Work with platforms that prioritize viewability and avoid blind scrolling.

#Viewability #AdTech #Programmatic

[Viads @viadstech]

Viads Tips for Publishers 🧠

Lots of traffic but low revenue?
💡 Segment your pages by performance:
High-monetization content = double down
Low-traffic + high RPM = update

#AdTech #DataDriven #Programmatic #Viads

[Viads @viadstech]

Viads Tips for Publishers 🧠

🔍 On-page SEO matters:
✅ Clear H1
✅ Clean URLs
✅ Balanced keyword use

Better indexing = more traffic = better fill rate.

#SEO #Traffic #Publishers #Programmatic

[Viads @viadstech]

Viads Tips for Publishers 🧠

Low CTR? Check your design.
👉 Placement, size, color, and frequency impact visibility and click performance.
A small change = big revenue impact.

#Programmatic #UX #Monetization #AdOps #Viads

[Viads @viadstech]

Viads Tips for Publishers 🧠

Don’t underestimate lazy loading: it speeds up your site, improves CLS, and boosts your Core Web Vitals score.
💡 Better metrics = more viewable impressions = more revenue.

#SEO #AdTech #Publishers #CoreWebVitals #Programmatic

[Viads @viadstech]

Viads Tips for Publishers 🧠

A/B test different monetization providers.
Not all perform equally across sites.

#AdTech #YieldOptimization #Viads

[Viads @viadstech]

Viads Tips for Publishers 🧠

If you have videos, activate VAST/VPAID to access premium campaigns and monetize better.

#VideoAds #VAST #Programmatic

[Viads @viadstech]

Viads Tips for Publishers 🧠

Track which ad format delivers higher RPM: display, native, sticky, in-article… then double down.

#AdOptimization #Programmatic #Viads

[Viads @viadstech]

Viads Tips for Publishers 🧠

Connect your site to Google News.
Increases visibility, traffic, and authority.

#NewsSEO #GoogleNews #Traffic

[Viads @viadstech]

Viads Tips for Publishers 🧠

Check which keywords bring traffic but have low time on site.
Match content to search intent.

#ContentStrategy #GA4 #SEO

[Viads @viadstech]

Viads Tips for Publishers 🧠

Enable lazy loading for iframes and videos too.
Reduces load weight and improves speed.

#WPO #LazyLoad #CoreWebVitals