This thing that woolies did by changing the colour of their bag is nonsensical. Instead of leveraging on the free publicity, they go against their own brand identity and recognisable, reusable bags. Not to mention, that white is gonna get dirty in a week.
In 1912, a group of farmworkers in the then Eastern Transvaal, bought a piece of land called Driefontein, by selling cattle, and registered it in the name of the Native Farmers' Association. The main people behind this idea was Pixley Ka Seme, of the SANNC (South African Native National Congress). The land was subdivided into 310 plots of 10 morgen (about 21 acres) each. Over subsequent years, these plots were sold to individuals, some of whom bought two plots. By 1985, there were 250 plot owners in Driefontein. The community was first approached by the government about its plans to remove them, in 1965. The landowners made it clear they did not want to move. Photo by Gille de Vlieg