VICE VERSA

Heels that fold to flats (or vice versa)
Invented by @alannaefusaro

[VICE VERSA @viceversaheels]

At VICE VERSA, a lot goes in to heels that fold into flats.

These are 𝗵𝗲𝗲𝗹𝘀. We do not make 𝗿𝗲𝗺𝗼𝘃𝗮𝗯𝗹𝗲 𝗵𝗲𝗲𝗹𝘀.

The heel itself folds up or down, for flats or heels. When folded, the heel lives comfortably under the sole of the shoe.

(THREAD)

[VICE VERSA @viceversaheels]

Magic heels

[VICE VERSA @viceversaheels]

POV: you found the perfect heels.

[VICE VERSA @viceversaheels]

@cynrod93 @ThebestFigen @kemo1ah You can shop the heels at https://t.co/vE37NTY8Hd

[VICE VERSA @viceversaheels]

@kumar_ashok2798 @ThebestFigen Thank you! They are by us, VICE VERSA

[VICE VERSA @viceversaheels]

@KarmisHull When the heel rotates, there is a piece that appears that fills that area to prevent any dirt from getting in

[VICE VERSA @viceversaheels]

At VICE VERSA, a lot goes in to heels that fold into flats.

These are 𝗵𝗲𝗲𝗹𝘀. We do not make 𝗿𝗲𝗺𝗼𝘃𝗮𝗯𝗹𝗲 𝗵𝗲𝗲𝗹𝘀.

The heel itself folds up or down, for flats or heels. When folded, the heel lives comfortably under the sole of the shoe.

(THREAD)

[VICE VERSA @viceversaheels]

The best heels for on the go 👠

[VICE VERSA @viceversaheels]

Our signature shimmer heels are now back in stock ✨

[VICE VERSA @viceversaheels]

Lot’s coming… always 🔮🔮🔮

[VICE VERSA @viceversaheels]

POV: Friday night SSENSE Sale drive-by

[VICE VERSA @viceversaheels]

heels → flats → wash → hands → SEND TWEET.

[VICE VERSA @viceversaheels]

… and might move the magic back to NYC hehe :)

[VICE VERSA @viceversaheels]

Finally, we needed a castle headquarters. We settled in Los Angeles, where our team puts the final magic touches on each pair, just for safe measure 🪄🪄

[VICE VERSA @viceversaheels]

Finally, we needed a castle headquarters. We settled in Los Angeles, where our team puts the final magic touches on each pair, just for safe measure 🪄🪄

[VICE VERSA @viceversaheels]

Next we needed materials. We traveled through Spain, Italy, France, and the Middle East to find the finest leathers, stones, and other materials to craft dreamworthy heels that could last a lifetime.

[VICE VERSA @viceversaheels]

this is VICE VERSA.

✧ 3+ years in stealth
✧500+ iterations before the final design
✧ Factory tours through Europe & Asia
✧Quality testing with Boeing engineers

✦ 𝘩𝘦𝘦𝘭𝘴 𝘵𝘩𝘢𝘵 𝘧𝘰𝘭𝘥 𝘵𝘰 𝘧𝘭𝘢𝘵𝘴 ✦

[VICE VERSA @viceversaheels]

So happy to have you all here! Twitter is going to be SUCH a fun wonderland for us all 🔮

[VICE VERSA @viceversaheels]

When you spend 4+ years creating ‘heels that fold to flats’ technology and then forget you have to tweet about them… hi every one 🤍🤍