Hello @Sudha_Kongara,
If a film is genuinely strong, it will sustain itself at the box office on its own merit. But the reality is — a large section of the audience avoided your film from Day 2 itself. So are you seriously claiming that a few Vijay fans online were powerful enough to stop the entire offline Tamil Nadu public from coming to theatres?
The backlash you’re seeing today is not “random hate.” It’s a direct consequence of what your producer, @DawnPicturesOff, did before release — deliberately provoking the fanbase by taking digs at #JanaNayagan, making smug comments about “organic views” (IYKYK), and playing dirty narratives.
On top of that, your distributor’s TV channel conveniently ran “Flash News” claiming SK had surpassed Vijay — right after your team benefited from paid trailer views. It was a clear and coordinated attempt to defame Vijay ahead of the #JanaNayagan vs #Parasakthi clash.
What you see now is simply public reaction to those actions.
Even after FDFS, when nearly 90% of trackers conveniently gave inflated 4/5 and 5/5 ratings, the general audience still didn’t show interest. So blaming Vijay fans for the outcome is simply unfair.
And what about your distributor’s political party support — the so-called 2 crore members? Where were they? Even with Anna and Kalaignar references in the film, the core audience didn’t connect. In fact, reviews themselves say a major part of the problem lies in the film — weak first half and artificial performances.
Your promotions went to extreme levels — free tickets for helmet-wearers, targeting school students, LED ads at bus stands, posters on TN buses — yet people still stayed away. That’s the truth.
The audience was waiting to celebrate #JanaNayagan this Pongal.
When that didn’t happen, they naturally lost interest in other releases. So before blaming others, acknowledge what your producer, the actor, and certain social media fans did to Vijay before release.
You’re simply facing the consequences of your own actions.
If you’re willing to give it, you should be ready to take it too. Otherwise, don’t give it.
The I&B Ministry’s attempt to block ‘Jana Nayagan’ is an attack on Tamil culture.
Mr Modi, you will never succeed in suppressing the voice of the Tamil people.