Wow - this is different. If you hit https://t.co/rx2NKd0n4L - there is a dramatically different design, and web apps of basically all of Apple's marquee experiences: Photos, Calendar, Notes, Pages and more.
Here are hot-off-the-press benchmarks for GOOD and GREAT activation rates, by product type, based on a survey of 500+ products.
Thank you to everyone who contributed to this survey, and a huge thank you to @TheTimenator for partnering with me on this work.
More takeaways below.