@INSEAD Great initiative by Professor Sosa. On a related topic, wondering if there are other INSEAD activities to collaborate with students from small towns in non-English speaking countries to improve their business skills. Especially those who without access to top business schools.
@IMD_Bschool@DominiqueTurpin Thanks for a very informative timely article Professor Turpin. I see that you mentioned Coca-Cola doubled its market share in South Korea. What was their activation strategy?