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We've tried taxing, banning and shaming for thirty years.
We have never tried making the way out easier to buy than the habit.
How many more years before we admit the old plan isn't working?
If you work in health or policy and I'm wrong, say so.
For every βΉ100 India earns from tobacco tax, it loses βΉ816 to the damage.
Thirty years of this. We still call it policy.
That number isn't mine. It's the WHO's.
The ask: allow 2mg nicotine gum in general stores and paan shops.
With rules. Shop licence. Age checks. Sealed packets, never loose. Sell to a child, licence gone.
I sell these products, so this helps my business. Weigh my argument knowing that.
We've tried taxing, banning and shaming for thirty years.
We have never tried making the way out easier to buy than the habit.
How many more years before we admit the old plan isn't working?
If you work in health or policy and I'm wrong, say so.
The ask: allow 2mg nicotine gum in general stores and paan shops.
With rules. Shop licence. Age checks. Sealed packets, never loose. Sell to a child, licence gone.
I sell these products, so this helps my business. Weigh my argument knowing that.
Thirty years of tobacco control in India has not worked.
We taxed it. We banned gutka. We printed dying men on the packet. We lectured 26.7 crore people to quit.
We never gave them anything to switch to.
That's not a strategy. That's a hope.