Logo Evolution - Shell @Shell
From a realistic depiction of a scallop to today's simplified shape with distinctive colors. Bold strokes, simple typography, it's easy to remember one of the world's most famous brands. Same colors since 1915, shape was decided between 1900-1930
"Creative people have to believe in the value of their work. If you don’t have any belief then you can’t give anything—designing is an act of giving, and a belief in the value of the work fuels the desire to express something." - Peter Saville
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“When jarred, unavoidably, by circumstances, revert at once to yourself, and don’t lose the rhythm more than you can help. You’ll have a better grasp of harmony if you keep on going back to it.” — Marcus Aurelius