VINficient.com

Verifying vehicle features on VSR/VDP pages across the web.

[VINficient.com @vinficient]

As a large dealership, do you prioritize new vehicle merchandising efforts (photos, descriptions, features) by dealer day supply (DDS)?

[VINficient.com @vinficient]

@automotiveseo Brian, this data is priceless for mid-sized dealer groups capable of hiring somebody to interpret the data and coordinate with partners. What resources do you recommend to help small dealers interpret their open standard data?

[VINficient.com @vinficient]

Beyond the CPA of clicks/forms/calls, on top of a $135 AdWords CPA are the lead to conversion metrics. If you have a 1/4 chance that the caller would visit the lot and a 1/3 chance of selling a walk-on, then that $135 quickly becomes a $1620 cost per sale. https://t.co/NfsQZj33rK

[Sean Stapleton @sstapes]

I know Automotive dealers that pay almost this much because they have the wrong partnerships! The highest average AdWords cost per acquisition:

Legal ($135.17). Last updated 3/23/16. Beware of bad partnerships!

[VINficient.com @vinficient]

@morsechevrolet @rmhckc @TheFirstTeeGKC @HopeLodgeKC @Heroes4Hospice @HelpKCKids @PrepsKC Way to go on helping out with these great causes! Happy holidays!

[VINficient.com @vinficient]

@RRChevyBuickGMC Way to go on helping out with a great cause!

[VINficient.com @vinficient]

@GraffDurand Way to go on helping out a great cause! Happy Holidays!

[VINficient.com @vinficient]

@adrobins @JoeCBT @SteveStauning @GlennPasch @DaveAnderson100 @LisaCCopeland @BillyTheKidWitt @Forbes The OP focuses on happiness — a biproduct of healthy, affirming culture rather than a productive end in itself. Healthy culture supports a healthy work/life balance — it builds on purpose & purpose builds happiness. Healthy employees give the highest, consistent customer service.

[VINficient.com @vinficient]

@JoeCBT @CarBizToday We would add to this list the "Yes Man" — overworked and unable to delegate, the Yes Man takes on too many tasks without giving productive feedback to upper management to improve processes. Watch for people to just ship when a Yes Man is promoted to manager.

[VINficient.com @vinficient]

@Lindsay_Chevy Lindsay, what can we expect to find on the LinkedIN page? What will we find there that we can't get here?

[VINficient.com @vinficient]

Audience segmentation could pull some dealers away from @AutoTrader_com & @carsdotcom by letting them drive traffic straight to the dealer site.

WARNING:
Dealers trying this must have effective paths to conversion & accurate VSR/VDP listings on their own site. #VINAUDITS https://t.co/BPIwxui0IF

[Force Marketing @ForceMarketing]

Don't miss our Vice President of Product Jason Ezell on today's @CarBizToday broadcast! He and @JoeCBT talk about the future of the automotive market, and how shifting to an audience-driven approach can help dealers succeed: https://t.co/bYSCYrKnhc

[VINficient.com @vinficient]

@JoeCBT, we have a few recommendations to complement this article & set the marketing manager up for success: (1) Ensure clean data in the inventory system, (2) determine clear, competitive pricing strategies, (3) foster a cultural understanding of multivariate testing. https://t.co/fHcvuYQ2pX

[Joe Gumm, MSc @JoeGummTV]

The Hardest Role to Hire and Retain: Why You Need a Digital Marketing Manager https://t.co/inr2zIA19Z via @CarBizToday

[VINficient.com @vinficient]

@castriotachevy, here's that sweater! #Volt #FTW https://t.co/0M7WPp8qR1

[Taylor Chevrolet of Hermitage @HermitageChevy]

We found a Christmas sweater for the Chevy Volt fan in your family. https://t.co/zPuZcsulK0

[VINficient.com @vinficient]

@MurrayMedHat Nice! We're in a bit of growth mode ourselves. It's exciting to give people new opportunities to start and grow their careers. Keep it going!

[VINficient.com @vinficient]

@castriotachevy The #Volt would be a sports car, right @MelGrataChevy? That's our pick. Mel, show Castriota the sweater! It's priceless!

[VINficient.com @vinficient]

@MelGrataChevy There's a certain level of achievement when one can rock such a sweater and drive a #Volt. #AchievementUnlocked #FTW

[VINficient.com @vinficient]

@SoCalChevrolet Things are going great here in Toledo, OH, just about an hour south of Detroit. We are launching our beta for select Chevy dealers, and we're excited to help dealers put their best foot forward all across the web. Wishing we had some SoCal weather right about now.

[VINficient.com @vinficient]

@MelGrataChevy This is awesome!

[VINficient.com @vinficient]

@emiltsch How do you define a conversion when tracking in GA? What forms of engagement do you include?

[Derivius Media @deriviusmedia]

We're looking for Film/Video interns this spring! Interested? Apply here: https://t.co/nKGzD2vKHB

[VINficient.com @vinficient]

@sstapes You're totally right, VDPs don't cars people do. Then again, walk-ons may visit after seeing the VDP, and what good is a VDP if it has the wrong info on it. #MerchAudits #AccuracyMatters