When Victoria’s Secret decided to bring back its most iconic tradition, it turned to Jacob & Co. to reimagine it. The two brands shared one vision from the start: a piece that would be one of a kind, but designed above all for the woman wearing it.
Made entirely of 18K gold and 4,410 natural diamonds. Its diamond fringe moves with every step, and the 75.54-carat Natural Fancy Vivid Yellow diamond at its center catches the light.
It is the most valuable Fantasy Bra ever made.
Created by Jacob & Co. in partnership with @victoriassecret.
Inspired by the impossible.
#JacobAndCo #VictoriasSecret #FantasyBra #VSFashionShow
Introducing The Fantasy Bra unlike anything the world has ever seen.
Inspired by the impossible: Jacob & Co. and @victoriassecret bring back the Fantasy Bra.
For four decades, Jacob & Co. has created pieces that shouldn’t be possible. So when Victoria’s Secret asked us to reimagine one of its most iconic creations, it started with a single question: what if there was no fabric at all?
What began as a pencil sketch became a masterpiece of jewelry engineering. Crafted from 3,218 individually designed components, the creation moves with the body like lingerie, combining the brilliance of high jewelry with the fluidity of fashion.
More than 1,000 hours to create. 15 artisans. 4,410 natural diamonds.
At its heart lies an extraordinary 75.54-carat natural Fancy Vivid Yellow diamond, surrounded by 4,409 diamonds totaling 1,373 carats, featuring an array of exceptional cuts, including Jacob & Co.’s signature Angel-Cut.
Two icons, one shared belief: true spectacle should spark joy, inspire confidence and stir emotion.
Valued at $50 million, it is the most valuable Fantasy Bra ever made.
Created for the 2026 Victoria’s Secret Fashion Show.
serio me expliquem quando vão começar os movimentos fora do centro? pq a periferia toda apertou 22 no primeiro turno mas insistem em fazer babado em plano piloto, o PLANO JA VOTA NO LULA
🏳️⚧️ Anitta acaba de ser coroada como Rainha da Bateria da Grande Rio pelas mãos de Eloína dos Leopardos, travesti e PRIMEIRA Rainha de Bateria da história do carnaval brasileiro.
Ressaltando: ela não é a primeira travesti Rainha de Bateria. Ela é a primeira Rainha de Bateria. Ponto.
Celebrar isso é celebrar a história da nossa comunidade, o carnaval e a cultura brasileira como forças motrizes e matrizes da mudança.
Obrigada, Eloína, por tudo que você representa 💗
E obrigada, @Anitta. Há um mar de gente que quer apagar a nossa história ou fingir que não existimos. E há quem tem coragem, quem faz questão de não se esquecer e não tem medo de reverenciar.
Os nossos passos vêm de longe. E a força de vocês nos fará caminhar com ainda mais orgulho.