Virpi Tervonen

Executive Coach to Entrepreneurs // Coaching Founder CEOs by upgrading their MINDSET, SKILLSET & PERFORMANCE so they can enjoy a better quality of life.

[Virpi Tervonen @VirpiTervonen]

If taking it easier belonged inside the flow, what would that look like next week?

Where could it fit naturally?

Read the full letter -> https://t.co/lRsysp4a3d

[Virpi Tervonen @VirpiTervonen]

"I'll take it easier when…" is more than a scheduling sentence.

It tells you what you have made conditional on the next achievement.

[Virpi Tervonen @VirpiTervonen]

A useful question sits underneath the sentence:

What do you expect achieving the goal will finally allow?

The answer shows what you have placed outside the flow of your life and business.

[Virpi Tervonen @VirpiTervonen]

Taking it easier cannot belong to "when". It has to belong inside the flow.

Read the full letter -> https://t.co/lRsysp4a3d

[Virpi Tervonen @VirpiTervonen]

A goal can be achieved.

But entrepreneurship is not something you finish.

If rest belongs to "after this goal", it is waiting for a pause a growth-focused business was never going to create.

[Virpi Tervonen @VirpiTervonen]

Goals still matter. They mark what you want to achieve and help you measure progress.

But a marker is not a pause. Completing a goal does not create an "after" where the business stops.

[Virpi Tervonen @VirpiTervonen]

I built it as a coach, for the part that wears you down without making you better.

For the coaches here: what part of the work after the session takes the most out of you?

Follow @VirpiTervonen for more founder-first insights.

[Virpi Tervonen @VirpiTervonen]

The hardest part of coaching was never the hour with the client.

It was everything after. The write-up. Replaying the session to recall what mattered. Judging my own work, which is hard to do well and easy to do harshly.

[Virpi Tervonen @VirpiTervonen]

Second, I stopped guessing about my own coaching. An objective, repeatable, structured evaluation is steadier than a tired self-assessment at the end of a long day.

[Virpi Tervonen @VirpiTervonen]

Are you building your own tools, thinking about it, or wishing a specific one existed for your work?

Follow @VirpiTervonen for more founder-first insights.

[Virpi Tervonen @VirpiTervonen]

Everyone thinks of AI as a productivity tool. I wanted more: consistency and privacy for my coaching work.

For a long while, I got neither.

[Virpi Tervonen @VirpiTervonen]

I'm not a developer. But I learned to build with code, and the project became https://t.co/stH3BohHoE

The good thing about starting before you grasp the full size of a thing is that you start at all.