May the Holy Month of Ramadan remind us to keep faith in our hearts, kindness in our thoughts and peace in our spirit.
Ramadan Kareem
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What is a Niche?
A Niche denotes a product or service that appeals to a small, specialized part of a population. Selling designer shoes to only atlethes is a great example.
What is a Niche?
A Niche denotes a product or service that appeals to a small, specialized part of a population. Selling designer shoes to only atlethes is a great example.
Here is how to Niche your brand
* Find a gap in the market you can exploit.
* Find a problem in that market or create one and solve it.
* Brand the solution and make people connect with the story.
* Launch the product and put some work to make it grow.
What story is your brand telling?
Years ago when there was no internet companies had just advertisments through television, flyers, billboards etc. to show what they do and reasons why people should care about their product/services.
Like any story, a brand story is not a perfect story about your brand. It's a story about why you do what you do (Status Quo), your struggles(Conflict) and the problems you try to solve (Resolution).
Since Covid-19 has crippled the way things are being run in offices, a lot of businesses have found it hard to communicate with their teams and work from home.