Vishaal Shah

Entrepreneur, media professional, writer at heart, tech aficionado, F1 fan, movie & TV buff
Founder, @moes_art

[Vishaal Shah @vishaal82]

The biggest communication risk today isn’t saying the wrong thing.

It’s letting the story break apart across teams, platforms, and timelines.

I wrote about this shift in @Campaign_India

Link to the article in the replies

[Vishaal Shah @vishaal82]

Today, categories are crowded, and all claims sound the same.
So brands aren’t adding louder promises.

They’re adding ownership.

[Vishaal Shah @vishaal82]

Cars24 is now offering us ‘mother promise’ and ‘mother-in-law promise’ for their used cars.
And, suddenly it’s not marketing anymore.
That’s what stood out in the recent CARS24 campaign.

[Vishaal Shah @vishaal82]

This isn’t new, by the way.
We’ve seen it long back with Steve Jobs, where the product and the person were inseparable.
We’ve grown up with it in MDH, where the founder’s face was the guarantee before the word existed.
What’s changed is the context.

[Vishaal Shah @vishaal82]

The end of siloed communication is closer than we
think - https://t.co/vzRFKZ9TF9

[Vishaal Shah @vishaal82]

The biggest communication risk today isn’t saying the wrong thing.

It’s letting the story break apart across teams, platforms, and timelines.

I wrote about this shift in @Campaign_India

Link to the article in the replies

[Vishaal Shah @vishaal82]

Exciting, experimental, and explorative!! Had a great conversation with Siddhesh Shirsat from @adgully on how the year went for us at @moes_art

Needless to say.. It was filled with many learnings, wins, and fun!

https://t.co/l3j5767Dsk

[Vishaal Shah @vishaal82]

Also, let’s be honest, this won’t stop kids from being online.  It’ll only stop them from being visible.

Maybe this is protection. Maybe it's an overcorrection.  But it is a crossroads.

Which side are we on?
(4/n)

[Vishaal Shah @vishaal82]

Australia banning under-16s from social media feels like we finally admitted we’ve lost control of the platforms we built.

Everyone’s calling it ‘protection’. But let’s be honest, this also kills the rise of an entire creator class.
(1/n)

[Vishaal Shah @vishaal82]

If the internet was the great equaliser, this is the first time we’ve drawn a hard line and said: ‘Not for you.’  Yes, safety matters. But blanket bans always come with silent casualties.
(3/n)

[Vishaal Shah @vishaal82]

6 awards in 1 night tell a nice story but the real story is the trajectory we’re on

On Wednesday, @moes_art won awards at the 5th Edition of @ITVNewz PRCA Awards & @adgully Screenxx

Grateful to the team that pushes standards & to the clients who trust us with their stories

[Vishaal Shah @vishaal82]

This conversation with Noel D'souza summed up a journey we’ve been on for years, moving from fragmented mandates to integrated storytelling, from layered processes to direct creative exchange, and from chasing moments to building narratives that last

[Moe's Art @moes_art]

Creativity loses its strength the moment it passes through too many layers. In his conversation with @manifestmediain, our Co-Founder @vishaal82 reflects on how ideas often get diluted in traditional setups and how that insight shaped The Anti-Agency Show.
(1/2)

[Vishaal Shah @vishaal82]

@iRadhikaGupta @memdotai mem it

[Vishaal Shah @vishaal82]

.@MumbaiPolice can we please have a rule where people move to the side of the road to fight instead of doing it in the middle of the road?

[Vishaal Shah @vishaal82]

@thefernandocz @memdotai mem it

[Vishaal Shah @vishaal82]

With the logos of Reliance, Disney, Viacom18 and Star does this announcement really need to talk about the numbers to get attention?

[Vishaal Shah @vishaal82]

@readswithravi @jack @memdotai mem it

[Vishaal Shah @vishaal82]

@tomaspueyo @memdotai mem it