You have no experience.
Youâve never started a company.
Youâve never had a full time job.
Nike is going to kill you.
Youâre a kid.
You donât have technical skills.
You shouldnât build hardware.
Apple is going to kill you.
You canât build hardware.
You canât measure heart rate non-invasively.
Athletes donât care about recovery.
Under Armour is going to kill you.
It wonât be accurate.
You donât listen.
Youâre an ineffective leader.
You canât recruit great talent.
Youâre going to have to pay every athlete.
You canât measure sleep non-invasively.
Itâs too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers arenât going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You canât build a marketing engine.
You canât raise enough money.
You need a real CEO.
Google is going to kill you.
You canât be a subscription.
You canât build a brand.
You canât do consumer in Boston.
Your valuation is too high.
You shouldnât make accessories.
You shouldnât make apparel.
Lululemon is going to kill you.
You canât predict Covid.
Stay in your niche.
You are going to run out of money.
You canât build a health platform.
Amazon is going to kill you.
You canât measure blood pressure.
You canât get medical approvals.
The market is too small.
You donât understand AI.
The market is too competitive.
It wonât work internationally.
The supply chain is too complicated.
You canât build an AI.
You canât raise enough money.
Itâs too competitive.
Healthcare isnât going to want it.
âŚ
Just keep going âď¸
When you feel like you donât belong in the room, it is proof that youâre aiming for bigger things in life. Donât let imposter syndrome convince you to shrink yourself in a space you fought to get into.
The secret of life is to approach it playfully.
Everything can be approached with a sense of lightness, joy, and ease.
Doesn't matter what you're doing. Working at a cafe. Meeting someone new. Going out to dinner. Taking a work call. Writing a tweet. Going on a crazy travel adventure.
The illusion is that things are meant to be taken seriously.
This morning, I caught myself racing against time.
I had a friend arriving in Thailand.
I wanted to work out, jump in the ocean, and get coffee before he got here.
I was stressed and tense â battling against reality instead of flowing with it.
But everything changed with one mindset shift.
It's what I have tattooed on my arm:
"It's all play."
I decided to see the entire situation as a scene out of a movie to experience â rather than something to control and fight.
Ripping my motorbike through town, jumping in the ocean, and grabbing a cappuccino became an electric experience to enjoy rather than something to rush through.
My friend arrived, and the rest of the day flowed magically because my vibrational state shifted from tension to flow.
So whenever you're rushing, tense, or way too serious â a red flag should go up in your mind.
Life is not meant to be taken so seriously.
Reality is not meant to be controlled and fought against.
This is meant to be a game, a movie, an exploration in consciousness, and a journey your soul chose to experience through the character of you.
Sink into that state of awareness and watch your life play out more magically than you could have ever controlled from a tense, rigid mind.
It's all play.
A huge, huge part of a founder's job is to simply inject (1) energy / optimism (2) clarity (3) urgency into EVERYTHING they are involved in. Every email, every meeting, every walk & talk, every slack thread, every whatsapp chatter.
Degrees, jobs, marriage, none of it is mandatory. Your stubbornness to live life on your own terms just needs to surpass your need to fit into societyâs expectations.