Our X has been collecting dust while we kept having the same conversation behind the scenes:
What should Vizualogy actually become? 🤔
Framer is still a big part of what we do, but the template side is getting crowded. Recent Marketplace updates have made publishing easier, and depending on template sales alone no longer makes much sense to us.
So we started looking at the studio again.
The positioning feels too broad. The identity has room to grow. Our client work, templates, components, and all the strange things we want to experiment with need a proper place together.
We have been sketching what that version of Vizualogy could look like.
It is still early and slightly messy, so we cannot share much yet. But it finally feels like we are building toward something bigger than the next template.
Curious if other Framer creators have been feeling the same lately.
" The knight is here for dramatic effect. The planning is very real "
ASTRAL is going free for a few of you 👀
We’re giving away 30 copies of our retrofuturist Framer template.
Follow @Vizualogy
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Tell us what you’d build with Astral
We’ll pick 30 people and send each a 100% off code.
Good luck 🛸
A few visual explorations from the world of ASTRAL.
We wanted the product, photography, distortion and identity to feel like they came from the same universe.
Explored with @higgsfield , then brought into the final experience in @framer .
Some experiments never made it. These ones stayed.
We've been sharing ASTRAL piece by piece. Here's a look at what holds the whole identity together.
A brand starts getting interesting when the logo stops doing all the work.
For ASTRAL, we built the identity as a system: a display typeface with one job, a functional typeface with another, a restrained palette, and a visual language that could move from product to interface without losing itself.
The goal wasn't to make a few great-looking brand slides.
It was to build a world that still feels like ASTRAL wherever it shows up.
More from this one soon.
@iamdanielbryte Thank you so much!
Currently we're not hiring, we're looking for an opportunity to collaborate with other creative studios or startup & business founders!
ASTRAL started as a Framer template and somehow turned into an entire world.
Identity, art direction, a fictional audio product, packaging, and the digital experience around it.
Had way too much fun obsessing over this one.
Full case study ↓
@madebyhicham@framer The mega menu is probably my favorite part here. Really nice balance between showing a lot of content and keeping the interaction clean.
We kept running into the same problem with Framer:
What if you need a page to be private?
Client work, case studies, unreleased projects, internal pages, sometimes you just need a simple password gate without building some overcomplicated system around it.
So we built Secure Gate.
Enter a password → unlock the page → done.
And honestly, the response surprised us. These are just some of the recent purchases.
It’s a good reminder that small, highly specific components can be surprisingly valuable when they solve a problem people actually have.
That's the kind of stuff we're trying to build at Vizualogy.