Volodymyr Marusych

Scaling info offers past $100k/mo in under 30 days - here’s how 👇

[Volodymyr Marusych @vladmar_]

Cold traffic offer hit £650k roughly ~$900k usd in August

Followed up by $150k in the first 2 days of September

On pace to first $1M this month

[Volodymyr Marusych @vladmar_]

Under every button on every sales page, add three to four lines of plain-text instructions that connect each step to the outcome.

"Click the button. Answer six quick questions. Book your intro call. Discover you can XYZBenefit."

Your prospects use 40% of their intelligence when they land on your page.

Give them clear instructions do their thinking for them.

[Volodymyr Marusych @vladmar_]

"Book a Call / Learn More" is the weakest possible button text on any sales or sign-up page.

It tells the prospect nothing about where they're going or why they should click.

Connect the button text to the specific outcome they want.

[Volodymyr Marusych @vladmar_]

Moving the Calendar to the same page as your VSL instead of sending people to a separate call page is one of the easiest booking rate improvements available.

Every extra step in a funnel produces drop-off. The call page is an extra step. Remove it.

[Volodymyr Marusych @vladmar_]

A failure mechanism does something that a list of pain points can't.

It gives the prospect one thing to blame instead of ten.

When you name it, they can cling to it. When they cling to it, they stop thinking the problem is them.

And when they stop thinking the problem is them, they believe a new solution can actually work.

[Volodymyr Marusych @vladmar_]

Caption every piece of proof on your sales page.

People skim. They will not read a screenshot if there's nothing telling them what happened.

But "John, 38, from Atlanta, hit his first $5K month using this system with zero prior tech knowledge" as a caption stops thir scroll.

Now they read the screenshot. Now they believe it happened. Now they see themselves in it.

[Volodymyr Marusych @vladmar_]

If you have your logo at the top of your funnel page and it pushes your first CTA below the fold, you're retarded

[Volodymyr Marusych @vladmar_]

Your headlines should be written from your ICPs perspective, not yours.

"We'll place you on a top 1% offer in 30 days" is about what you do.

"Close on a top 1% offer in 30 days or you don't pay" is about what they want.

Same offer. Different frame.

[Volodymyr Marusych @vladmar_]

Your organic funnel will hit a ceiling as soon as you start relying on cold traffic.

Your warm audience buys because of your authority. Cold traffic won't.

[Volodymyr Marusych @vladmar_]

Three things every VSL must prove before anyone will buy:

The mechanism works. You're credible enough to deliver it. It has worked for other people, not just you.

[Volodymyr Marusych @vladmar_]

A VSL that opens by hammering the problem without making a promise in the first 60 to 90 seconds has a consumption problem built into the structure.

The prospect needs to know what's in it for them to keep watching.

You can be detailed and specific about the problem. But somewhere in that first minute they need to hear: here's what you're going to get from watching this.

[Volodymyr Marusych @vladmar_]

Too many VSLs do a great job of beating the viewer into a problem state, but they fail to pull them out of it by future-pacing their desired state.

[Volodymyr Marusych @vladmar_]

Pre-framing your application form in a vsl funnel changes how many people complete it.

"Apply Below" sounds like a lot of work for nothing.

"Fill out this quick 6-question form to discover how you can XYZBenefit" sounds like a value exchange.

The outcome gives them a reason to finish.

[Volodymyr Marusych @vladmar_]

The single fastest way to increase your VSL play rate costs nothing and takes 2 minutes.

Add your top two objections to the sub-headline.

"Even if you don't have time." "Even if you've tried this before and failed."

Now the person who was about to click off thinks, "wait, maybe this could work for me."

[Volodymyr Marusych @vladmar_]

If you include your name in the headline or subheadline, you're retarded.

If the people landing on your sales page don't already know who you are, you've wasted the most important real estate on the page.

They don't care about your name. They care about what's in it for them...

Replace your name with a benefit. Replace your name with an objection you're removing. Replace your name with a reason to take the next step in your funnel.

[Volodymyr Marusych @vladmar_]

The easiest way to increase conversions on a webinar funnel:

Include the strategy call as a bonus on the sign-up page...

When people buy and feel entitled to that call, they book it. When they don't feel entitled to it, they buy and don't care enough to schedule it.

[Volodymyr Marusych @vladmar_]

Making AI claims in your marketing without explaining what the AI actually does is one of the fastest ways to kill your conversions right now.

Every market has dozens of competitors making AI claims. None of them explain it.

If you can actually show how AI gets the result instead of just saying it, you stand out from all of them and actually get people to believe you.

[Volodymyr Marusych @vladmar_]

There's an asset sitting inside almost every coaching offer that nobody is monetizing.

It's the pile of old leads that stacked up in the pipeline and got forgotten.

A four-step SMS sequence over three to four days can turn 10 to 15% of those dead leads into active conversations that lead to free sales.

[Volodymyr Marusych @vladmar_]

Thousands of college students spend 4 years building skills that today's market doesn't demand.

Thousands of creators spend six months recording a course nobody asked for because they feel like they know what they're audience needs.

Get market data before you build anything.

[Volodymyr Marusych @vladmar_]

One Typeform sent to your audience will tell you more about your offer than six months of testing.

Ask them: What's your problem? What is it costing you? If nothing changes, what happens? Who do you want to be in the next 90 days?

[Volodymyr Marusych @vladmar_]

The mistake 99% of coaches make when launching an offer:

They start with the product.

They spend months building a course based on what they want to teach.

Then they launch it to an audience that doesn't want what they built.

Start with the market. Build the product last.