If a picture is worth a thousand words, a video is worth a million words!
Consumers love video because it gives them the most amount of information in the shortest amount of time.
Coronavirus had left millions of migrant labour stranded in cities without jobs.
We tried to do our bit to support the cause by producing this video pro-bono and enabled @Razorpay raise over Rs. 16 Cr+ in donations for NGOs such as @CRY, @goonj, and @SafaSociety
Similarly, Febreze room freshner by P&G found success as a household staple.
The unclean room was a trigger and a clean room with a good smell was the reward of the act of cleaning.
#marketing#communications#vocal#habits#strategy
Great selling is done through the art of habit formations.
The more ways a brand can find for customer to associate with the product, easier it is for them to reach the flow state.
#marketingtips#Communication#vocal#branding
Brushing teeth wasn't always a necessity until Claude Hopkins revolutionised the pepsodent sales through habit formation.
He associated the toothpaste with a tingling sensation.
This was a simple and obvious trigger, delivering a clear reward due to a neurological sensation.
b2b fintech product marketers: underrated and hard to find, but sorely needed. someone who can not only make the value prop. pop for customers (why do they *need* to buy your product?), but also helps w/ pricing and packaging the product, especially as youβre trying to scale
Crazy is where you find the hidden genius!
This morning, taking our inspiration from the eternal marketing genius, Steve Jobs.
#Marketing#thechangemakers#SteveJobs
"Most businesses actually get zero distribution channels to work. Poor distribution and not the product is the number one cause of failure." - Peter Thiel, Co-founder Paypal
#Distribution#marketing