Forbes on why BTS' legacy extends far beyond the Grammys:
— “BTS's legacy was never created by a nomination. It was built through stadiums filled across continents, records broken across markets, and a global community that transformed the relationship between artists and audiences.”
BTS’ "ARIRANG" (137 days) becomes the FIFTH-FASTEST album in history to surpass 4 BILLION streams on Spotify, surpassing Taylor Swift’s "The Life of a Showgirl" (147 days).
#BTS now won two Awards for 2026 The Fact Music Award 🎉
🏆 SWIM - Best Music (Spring)
🏆 Come Over - Best Music (Summer)
CONGRATULATIONS BTS
SWIM BEST MUSIC SPRING
COME OVER BEST MUSIC SUMMER
#방탄소년단#BTS
This BTS era is wild. They haven't given K-media, K-music shows, the industry, or the GRAMMYS one single crumb. A true CULTURAL RESET is happening right in front of our eyes. THIS IS WHAT TRUE POWER LOOKS LIKE!
#BTSPowerEra
Fastest albums to have all songs surpassing 200 million streams on Spotify!
1. #BTS “ARIRANG” — 132 days
2. Taylor S. “TLOAS” — 260 days
3. Taylor S. “Midnights” — 318 days
Today's #GlobalPopFrenzy show kicked off with Aliens by BTS.
It takes tremendous courage to stand by your work and beliefs. We are proud of BTS and all artists throughout the world who continue to share their music and art with us despite the hurdles and obstacles in their way. We see you. We honor you. We thank you.
“We hope our music can be heard and loved for what it is, rather than being divided by region or language. We thank Army and everyone who has always stood by us." - BTS
NME supported BTS. 🔥
"Pop music is pop music, regardless of geographical location, the racial or ethnic identity of those making it, the language it’s sung in, or any other factor you might choose to segregate people by."
🔗https://t.co/EwbGpUzoA1
[INFO] Many critics of the South Korean industry support #BTS's decision! 🇰🇷🔥
Im Jin-mo, a popular music critic assessed BTS's decision not to submit to the Grammys as "a declaration of musical independence that breaks the chains of Western-centric authority, and a restoration of subjectivity."
Critic Lim Jin-mo, who has consistently served as a commentator for the Grammy Awards, pointed, "While the Grammys put forward the justification of diversity for the newly established 'APMP' category, it is essentially a defensive and somewhat racist attempt to isolate K-pop into a peripheral category in order to protect the vested interests of mainstream music."
Lee Kyu-tak, a professor at George Mason University Korea and Director of the Global K-Center, pointed out that for BTS, who have achieved various accomplishments musically, commercially, and culturally, the Grammys tended to be regarded as "the ultimate goal they had to achieve." He noted, "It is true that whenever the Grammys came around, discussions about whether they would win consistently circulated among the media and fans, and there was a belief that they would only be 'truly' recognized in the United States if they won a Grammy."
However, the analysis noted, "The Grammys' creation of a separate 'APMP' award was tantamount to a declaration that Asian music (including K-pop and non-Western/non-English music) would be treated separately from the Grammys' 'main stage.' This implies that BTS, who are already established as musicians not only in Korea and the U.S. but globally, do not necessarily need to obsess over the Grammys." It continued, "Given that there would undoubtedly be debate among the media and fans regarding whether they accept the award or not under these circumstances, their voluntary refusal is significant in that it allows them to distance themselves from various controversies while clearly expressing their opposition to the Grammys treating non-Western/non-English music as a form of segregation."
Critic Im Jin-mo interprets BTS's recent decision as a resistance chosen instead of compromise in the face of the Grammys' conservatism, which prioritizes ratings and buzz while withholding fair evaluation. He viewed the decision not to submit as "a complete 'declaration of independence' from Grammy authority, signifying that they will no longer force K-pop's identity to conform to American standards."
Critic Lim also highlighted the potential impact that BTS's decision is expected to create. He pointed out, "Just as The Weeknd's past declaration of a Grammy boycott stirred up public opinion in the local music industry, the fact that a single Asian artist has rebelled against a massive awards ceremony and opened a forum for public discourse demanding change demonstrates immense influence in itself."
#WeStandWithBTS