vraj

22 | a creative soul building consumer mobile apps

[vraj @vrajp03]

@johnvirality LOOKSMAX

[John @johnvirality]

LooksMax AI is the most INSANE case study on how AI UGC distribution works at scale

1.1 BILLION views
20 MILLION downloads
11,882 posts across 5 platforms

literally ONE download per 55 views

for context, a WORLD CLASS PAID ads campaign gets maybe 1 download per 200 impressions.

this organic campaign converted at 3.6x that rate.

so i broke down the ENTIRE system behind this...

here's what's inside:

1. why organic AI UGC converted at 3.6x the rate of paid ads

2. the glow-up content format that made the whole thing work

3. the platform-by-platform breakdown of where views and conversions actually came from

4. how 1,000+ independent creators produced 11,882 posts through one network

5. the specific content format: AI character gets their score, app interface visible on screen, recommendations shown, improvement documented across posts

6. why the creators who built account authority during this campaign are STILL earning from every new campaign that runs through the network

7. how to find and join the active campaigns running RIGHT NOW on the same infrastructure

like + comment "LOOKSMAX" and i'll send you the ENTIRE breakdown

(must be following + RT for priority access)

[vraj @vrajp03]

@johnvirality RIZZ

[vraj @vrajp03]

our app just crossed 30M views in the last 7 days

CRAZY how fast you can grow with b2c. still remember the times we were shooting for 30M in a month

70M/wk next 🚀

[vraj @vrajp03]

HORSES DON’T STOP THEY KEEP GOING 🐴

[vraj @vrajp03]

just hit our highest proceed day yet and ts is just the beginning 😎

full sprint ahead to $3.3k days🐎

[vraj @vrajp03]

the unlock from doing it for money to doing it for the love of the game does wonders to your hunger and drive to succeed

[vraj @vrajp03]

@ImAVibeCoder yes exactly dawg!

[vraj @vrajp03]

CHARGE MORE ON YOUR PAYWALLS! it's that simple.

we thought we found a winning paywall offering till we just increased how much we charged. turns out doing so tripled conversion rates as a result! 😭 this is on a hard paywall with no free trials btw

lesson learned: don't be afraid to charge more. especially, if your product is positioned as a premium product, customers will bite

[vraj @vrajp03]

@jessieclipping can this somehow work for accounts that already exist? or do you have to create a new account

[vraj @vrajp03]

we 10x'd our revenue just by making a glorified clipping server for our app. consumer apps are MASSIVELY underestimating clippers as another avenue to pursue to increase their revenue stream

clav, tjr, togi all used them to go mainstream overnight and i don't see why you can't for your app

100s of clips daily pushing your app back into the algorithm. 90 will do nothing. 8 will be meh. those 2 will pay for all the others and more.

so if your app is dying, it’s def a relevance problem. give clippers content guidelines. pay per view. and turn attention into a compounding distribution engine

[vraj @vrajp03]

@vascoabm character

[vraj @vrajp03]

@spwfeijen sound

[vraj @vrajp03]

@shalevhvs AI

[vraj @vrajp03]

only time in history where a $100 claude api credit will create the greatest ROI

eliminate your distractions, quit yapping on X, and lock tf in

[vraj @vrajp03]

@patel_om79711 @alexoakdev ong too much yapping not enough working 😭😭