Vanessa Severiano

Turning challenges into opportunities.

[Vanessa Severiano @vseveriano]

If you're the kind of founder who hires people only to hover over their every move, here's the hard truth: you'd be better off going solo.

Leaders empower their teams; micromanagers cripple them.

Which one are you?
#founders

[Vanessa Severiano @vseveriano]

“Marketing is a process, not a project.”

– @CardozaGab

[Vanessa Severiano @vseveriano]

Bridging the gap between fitness & healthcare
at @activelifeprofessional @activeliferx headquarters in NY.

#turnpro #activelife #activeliferx #activelifeprofessional #fitnessprofessional #fitnessindustry https://t.co/ys1gbxILyQ

[Vanessa Severiano @vseveriano]

Just posted a photo @ Miami, Florida https://t.co/FlzPdih7sw

[Vanessa Severiano @vseveriano]

Just posted a video @ Miami Beach, Florida https://t.co/PxYrNKhjXM

[Vanessa Severiano @vseveriano]

We all need beach therapy 🌊 ☀️ 💆🏻‍♀️ to refresh those creative juices 🧠

#workhardplayhard #workhardchillharder

[Vanessa Severiano @vseveriano]

Met working at the @crunchgym corporate office in NYC & stayed friends for 20 years and counting! 🥰❣️

#crunchfitness #crunchgym #coworkers #fitnessindustry #fitnessprofessional

[Vanessa Severiano @vseveriano]

Just posted a photo @ Miami Beach, Florida https://t.co/Rzwhxcisbi

[Vanessa Severiano @vseveriano]

Just posted a photo @ Miami, Florida https://t.co/GMRaW2EFSC

[Vanessa Severiano @vseveriano]

Just posted a video @ Miami, Florida https://t.co/3k1iiXcKkc

[Vanessa Severiano @vseveriano]

MOOD.....

Committed 🤝
Driven 📈
Motivated 👨‍👩‍👦‍👦
Inspired ✨

Are you with me?

#motivated #inspired #businessinspo #careerinspo #podcasthost #fitnessprofessionals #fitnesstech #connectedfitness

[Vanessa Severiano @vseveriano]

Raving fans are the kind of clients every brand wants.

How do you create an environment that fosters brand loyalty? Demonstrate and continue delivering VALUE.

- Encourage frequency - fitness + wellness offerings have the best results through frequency. The recurring revenue i

[Vanessa Severiano @vseveriano]

Invest in your relationships, especially friendships 🤍🖤

[Vanessa Severiano @vseveriano]

Funny thing is that when I prioritized my peace of mind over....

💵 A paycheck
🏆 A job title
🚤The perfect life
⚖️ Total balance

....everything fell into place.

#letitgo #havefun #workplace #worklife #worklifebalance #fitnessindustry #girlboss

[Vanessa Severiano @vseveriano]

We underestimate how big of a problem inactivity really is.
Just because you go to a gym and work out doesn’t mean others do.
The question is: how do we get more people moving and improve overall population health?
The answer is most likely not to keep coming up with versions o

[Vanessa Severiano @vseveriano]

Three things that aren't taught in school, but should be:

👩🏻‍🏫 How to take care of your body through nutrition and exercise

👩🏻‍🏫 How to manage your money

👩🏻‍🏫 How to effectively communicate with others

Isn't the quality of our lives dictated

[Vanessa Severiano @vseveriano]

Businesses that are taking off in 2021 are:
⭑ User centric
⭑ Investing in their team
⭑ Promoting inclusion

Businesses that focus on the following won't last:
👎 Bait and switch marketing
👎 Emphasis on sales & no retention strategy
👎 Deep Discounts

What would you

[Vanessa Severiano @vseveriano]

One HUGE shift that's taken place as a result of the pandemic is the rise of the creator economy. 📱$

Instructors are monetizing themselves through their audiences directly, but it can be tricky for many of them since operating tech, credit card processing & just regular busi

[Vanessa Severiano @vseveriano]

Providing consistent value to the customer even after the first sale is the key to having recurring revenue.

#storytelling
#branding
#marketing
#sales
#fitnessindustry
#fitnessbusiness

[Vanessa Severiano @vseveriano]

Cultivating compassionate & inclusive messaging is one of the ways fitness & wellness brands can improve market share. 💪

Today on The Business Side of Fitness Podcast, we learn from Kara Richardson Whitely who works with the world’s greatest brands to build connection and