Anthony Story

Building AI-powered Apps | Sharing Marketing Strategies

[Anthony Story @vvakyl]

Free trial?
Cool.

But make sure your onboarding sells the value in minutes, not days.

[Anthony Story @vvakyl]

Hot take.

Your app doesn’t need 50 features.

It needs 1 feature that’s 10× better than anything else.

[Anthony Story @vvakyl]

The $0 launch playbook that actually works:

→ Build in public for 30 days
→ Tease on TikTok/X
→ Drop on a Tuesday at 8 am PST

[Anthony Story @vvakyl]

If you can’t explain your app in one sentence - neither can your users.

[Anthony Story @vvakyl]

Small budget?
Be louder, weirder, or faster than the competition.
Safe marketing = invisible marketing.

[Anthony Story @vvakyl]

@ramxcodes 4+ yrs paper planner → couldn’t find old goals/idea. Fixed it: Plannify AI, instant goal planner + AI tracking https://t.co/fX4mw8csfx

[Anthony Story @vvakyl]

@Pauline_Cx 4+ yrs paper planner → couldn’t find old goals/idea. Fixed it: Plannify AI, instant goal planner + AI tracking
https://t.co/fX4mw8csfx

[Anthony Story @vvakyl]

@shiri_shh Here’s my app Plannify AI. Would appreciate your honest take on it!

https://t.co/fX4mw8csfx

[Anthony Story @vvakyl]

@nomistair This is really motivating, thanks for the answer!

[Anthony Story @vvakyl]

87% of apps lose most users in the first 3 days.

Not because of bugs.
Because the “aha!” moment never happens.

Fix your first 30 seconds or die.

[Anthony Story @vvakyl]

@benvspak 4+ yrs paper planner → couldn’t find old goals/idea.

Fixed it: Plannify AI, instant goal planner + AI tracking
https://t.co/fX4mw8csfx

What are you shipping? ✌️

[Anthony Story @vvakyl]

@CapitalCasper $50k/m in 4 months with $2.5k spend is absolutely wild 🔥

What was the VERY FIRST growth channel that actually exploded?

[Anthony Story @vvakyl]

Creative Refresh Cycle - Don’t Let Ads Go Stale 🧪

Set a calendar:
→ New creatives every 7–14 days
→ Test new hooks and formats
→ Archive old winners to avoid ad fatigue

Freshness keeps your audience curious and engaged.

[Anthony Story @vvakyl]

Personalization in Ads - The Next Frontier 🎯

Use geo, language, device type to tailor ads.

Example: “Planner for remote workers.”

More relevant = better engagement & CR.

[Anthony Story @vvakyl]

@RobbyFrank Super inspiring, massive respect for the grind!

Two questions I’d love your insight on:
1. At the early stage, what’s more important: paid marketing or pure organic?
2. And what’s the better path: focus on one project, or build 10 small bets in parallel?

[Anthony Story @vvakyl]

@LoicBerthelot This is the real blueprint.

Most people quit at project #2 or #3…
Meanwhile the winners are already building #12-14.

[Anthony Story @vvakyl]

@ayushtweetshere Huge respect for not giving up. More founders need to see posts like this🚀

[Anthony Story @vvakyl]

Build a “Content Engine” for Your App ⚙️

Batch-produce content 1 day/week:
→ Shoot 15–20 short videos
→ Write captions & CTAs in advance
→ Schedule posts

Consistency beats “inspiration posting” every time.

[Anthony Story @vvakyl]

Scaling Without Losing ROAS 🚀

→ Increase budget gradually (20-30% every 3-4 days).
→ Keep creatives fresh (rotate weekly).
→ Use automated rules to pause low-performing sets.

Scaling is a marathon, not a sprint.