The part nobody knows about this video is that Zendaya is the reason James Charles had a career in the first place.
In 2016, Zendaya was already a CoverGirl ambassador. She posted an Instagram challenge asking followers to recreate her mascara packaging look. James Charles, a 17-year-old high school kid with a YouTube channel, submitted an entry. Zendaya liked his photo, included him in her roundup, and CoverGirl noticed. They signed him as their first-ever male spokesperson. The entire CoverBoy moment that made James Charles famous started because Zendaya saw his Instagram post and gave him the co-sign.
Then CoverGirl put them together for a 10-minute makeup challenge video. The professional who built his entire brand on tutorials spent the whole time narrating technique. Zendaya barely talked, just applied a full face at twice his speed. She'd taught herself makeup by watching YouTube tutorials as a kid and had been doing her own red carpet looks since she was a teenager.
She did her own makeup for the 2022 Oscars. The Vanity Fair afterparty too, with a completely different look. A self-taught actress doing her own glam at the Academy Awards while the professional who owes his career to her was filming apology videos.
Zendaya went from $140,000 across three seasons of a Disney Channel show to $10 million per film. $1 million per episode of Euphoria. Two Emmys. $40 million net worth. $3.9 billion in combined Spider-Man box office. She was 19 years old in that challenge video.
She created the professional, beat him at his own craft on camera, then went on to build one of the biggest careers in Hollywood. And makeup was the footnote.
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