Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context.
But why split brand & activation at all? Why not do both at once?
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Feature request - add notes on super chargers along a route to call out favorites. Also wish we could have options for super chargers along a route more easily. @elonmusk
Today marks the 100th edition of @dcancel's newsletter. A few favorite lessons:
- Create an environment that values learning
- Don't hire for 'cultural fit'
- Stick to your own Circle of Competence
You can catch up with all 100 editions here: https://t.co/XgxXED85fR
How To Talk Your Trump-Loving Relatives This Thanksgiving:
1) Tell them to stop getting all their news from a bunch of fucking lunatics
2) Leave the Zoom
@Delta bad customer experience out of Boston today to BNA, 75% of the plane made to check bags (not gate check). We pack carry-ons for a reason. Would be nice for reserve card holders to have some sort of protection here.