Walker John Moses

Brand + websites for tech companies. Clients have gone on to raise $400M+ (Sublime, Sixfold, Thalamus, Vendelux). Built to help you raise, scale, and exit.

[Walker John Moses @walkerjohnmoses]

New work: @Onesixsolutions kicked off 2026 with a major acquisition and board expansion. They needed a website that matched the moment.

We took them from dark and minimal to clean and bright, a 35+ page build on top of a 200+ page migration.

The homepage opens with a full-screen video. The system is built on a modular grid with geometric block accents, a nod to clean data architecture. Distinctive without being loud.

[Walker John Moses @walkerjohnmoses]

@hunterthompson @rimelabs Sweet work as always dude!

[Walker John Moses @walkerjohnmoses]

We rebranded @Vendelux earlier this year, ahead of their $50M Series B. Built the identity for where they were headed, not where they were. Good to see it playing out.

[Walker John Moses @walkerjohnmoses]

@WesleyBancroft True words man.

[Walker John Moses @walkerjohnmoses]

It turns a subjective conversation into a shared language.

The recommendation at the end isn't taste, it's fit.

Before changing a logo, score it against what the brand actually needs to communicate

[Walker John Moses @walkerjohnmoses]

Most brand feedback is just personal taste dressed up as a creative opinion.

"I don't love that green." "It just feels... off?" "I don't know, I think we can do better."

None of that moves a project forward.

[Walker John Moses @walkerjohnmoses]

Not "I don't like it" but "this works against Grounded because the color choices feel unanchored" or "this fails Distinctive because it could belong to any company in the category."

[Walker John Moses @walkerjohnmoses]

https://t.co/TR5xx0ovgN

[Walker John Moses @walkerjohnmoses]

We worked with @sixfoldai to design the research report and landing page for their Future of Underwriting study.

500+ underwriting pros surveyed. Real data on where AI adoption stands, where it breaks down, and what the industry's optimistic about.

The job: make dense research feel worth reading.

Link below.

[Walker John Moses @walkerjohnmoses]

Grateful for every client who took a chance on us, especially early on. And to the team and everyone who's been part of this, thank you.

Year six, let's go!

[Walker John Moses @walkerjohnmoses]

Partywave turns 5 this year. A few months late on acknowledging it, but here we are.

Quick backstory: I quit my job in the middle of COVID with one website project for $2,500 and not much else. Not a ton of runway, to say the least!

[Walker John Moses @walkerjohnmoses]

By year three something started clicking. Right clients, right projects, a portfolio we're genuinely proud of.

Five years of building something worth being proud of. The work has to speak for itself.

[Walker John Moses @walkerjohnmoses]

Instead of debating opinions, we let the data speak.

One stakeholder put it best: naming a company is like naming a kid. Feels strange until it doesn't. Then you can't imagine it any other way.

[Walker John Moses @walkerjohnmoses]

Most naming projects end in a gut feeling. Ours end in a score.

We built something called the Brand Name Index. 60 points across five categories:

1. Gravitas - will it hold up in a boardroom?
2. Clarity - easy to say, easy to spell?
3. Domain - what's actually gettable?

[Walker John Moses @walkerjohnmoses]

4. SEO - how hard will it be to own?
5. Group preference - double-weighted, because buy-in matters.

Most stakeholders scored it slightly above an 8. That preference edge, paired with solid scores across the board, is what put it in first.

[Walker John Moses @walkerjohnmoses]

@DubThinkDev Love this loader! The game gets a ton of unwarranted hate for no reason imo - I think the UI is awesome / fits the vibe.

[Walker John Moses @walkerjohnmoses]

Imagery that could only belong to your company, not every other company in your space.

The best creative briefs start with someone saying exactly what they don't want. That's the one worth listening to.

[Walker John Moses @walkerjohnmoses]

A client stopped us mid-presentation last week.

"No handshakes. No high fives. No robotic people shaking hands next to a giant piece of paper that says resume."

We laughed. A genuine problem with stock photo slop.

B2B SaaS stock photography deserves its own museum.

[Walker John Moses @walkerjohnmoses]

The person brainstorming by writing on a wall. Two colleagues high fiving like they just won the Super Bowl. The doctor wearing a stethoscope in the break room looking at a brain on an iPad.

Nobody does any of this in real life.

Authentic doesn't mean casual. It means specific.