The problem with cold calling companies isn't the monthly fee. It's that they're incentivized to send volume, not sellers.
Anyone who picks up the phone gets logged as a lead. Now you're burning hours on people who were never going to sell and wondering why your cโฆ
Most investors buying PPL leads never ask these questions. That's why they blame the channel instead of the vendor.
Lead quality is determined before you ever pick up the phone. The generation source, exclusivity, and return policy tell you almost everything aboutโฆ
Most investors are measuring cost per lead. They should be measuring cost per conversation.
Skip trace data and cold-call leads can look cheap on a spreadsheet. But if it takes a hundred dials to have one real conversation, the math doesn't hold โ and neither doesโฆ
He forgot this lead existed...
6 months old...
Never followed up...
Sitting dead in the CRM with the other 800+ leads...
One automated text went out on day 180...
Seller replied the same afternoon...
That deal closed for a $47K assignment fee!!!!!
Here's thโฆ
The $75 lead is cheaper than the $40 lead ๐ก
Not per lead. Per deal.
$40 cold call lead at 1-in-100 LTC = $8,000 per deal.
$75 cold call lead at 1-in-50 LTC = $7,500 per deal.
Know your cost per deal before you start shopping on price.
CPL is the metric everyone watches. It's also the one that hides the most expensive problems.
Lead-to-contract ratio is where the real spread lives. Not channel. Not creative. Not budget.
A cheap market with thin conversion will cost you more per deal than an expโฆ
UNRL Athlete Frankie Capan III wins qualifier to advance to his second consecutive U.S. Open. Frankie shot a 36-hole score of 6-under in golfโs longest day of the year to punch his ticket to Pinehurst.
5 Years ago, I didn't know anything about sales automation. Today, I am helping businesses thrive with AI. Here are 3 unforgettable lessons I've learded about quality data:
๐ฏ Quality data is like gold; it's your ticket to the inbox! Without it, you're just shooting in the dark!
Whatโs your definition of a high-quality Motivated seller lead?
Hereโs mine:
Seller Submits a 7 Question Form
Seller That Responds To Texts Or Answers The Phone
Seller That Is In a Distressed Situation
Ever had too many leads? ๐คฏ
Last week, a client's closing rates dipped due to overflow.
Turns out, 25 leads/week is their sweet spot.
๐ฏ More isn't always better.
Key takeaway? Know your capacity.
#LeadManagement#BusinessGrowth
If you optimize for clicks, you'll get a lot of them.
If you optimize for leads, you'll get a lot of them.
If you optimize for booked calls, you'll get a lot of them.
If you optimize for sales, you'll get a lot of them.
Your perfomance goals are most important for your ads...
5 Steps To Generating More High-Quality Inbound Leads from Facebook ads:
1. Speak to your target audience
2. Stop prospects from scrolling their feed
3. Unique Ad
4. Match your landing page copy with your Ad
5. Ask 5+ qualifying questions on your forms
#leadgeneration#ads