Agreed with @ENowoslawski;
this was a great campaign we ran for a while. Led with this for email 1, details about us and why in email 2, and bump question in email 3.
It printed; 10% reply rate average with 60% positive.
Email 2 where we shared why we wanted to buy and our focus protecting their employees/brand was the highest reply rate.
we’ve seen a message explaining why you want to be the buyer stands out. It’s a story none of the PE Funds can say.
Nick is right but search funders looking for one business that share the story of why they want to buy, it crushes what you think would be best practice.