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Seth Watson | WatchSethBuild
@WatchSethBuild
Building a reseller business in public.
Growing from $5K → $10K/month.
Sharing wins, losses, systems, and lessons along the way.
Husband • Dad • Entrepreneur
Omaha, NE
Joined June 2026
35 Following
190 Followers
37 Posts
Pinned Tweet
Welcome to WatchSethBuild.
A few years ago I decided I wanted something different for my family.
More freedom.
More control over my time.
The ability to build something that was truly ours.
Today I run a liquidation and reselling business, but I'm still very much in the middle of the journey.
My current goal is simple:
Grow from $5,000/month to $10,000/month in profit.
I'm going to document the entire process here.
The wins.
The losses.
The good buys.
The bad buys.
The systems I'm building.
The mistakes that cost me money.
The lessons I wish someone had taught me sooner.
I'm no guru.
I live with my means.
And absolutely No pretending I've got it all figured out.
Just one guy trying to build a better life for his family—one pallet, one listing, and one lesson at a time.
If you're building something too, I hope you'll follow along.
#WatchSethBuild
@jearl02s I can do that easily, and will probably do that if the dye doesn’t work. I am starting on the beige piece first and make a go/nogo decision.
Do you think dying it is worth the effort?
Three months ago I bought a JCPenney liquidation pallet knowing it was a gamble.
Paid $430 landed for 6 items.
The pallet included:
• 2 new Sealy Queen mattresses
• 1 new Beautyrest Full mattress
• 2 heavily used mattresses
• This sectional
The mattresses got my money back and then some.
But this sectional has been sitting in my garage ever since.
It's new, but the pieces don't match. One section is the wrong color.
Most people would part it out or move on.
This week I'm trying something different.
I'm going to attempt to dye the fabric and make the entire sectional match.
Could be a disaster.
Could turn a stranded piece of inventory into a profitable sale.
Time to channel my inner @MikeMcCabe1970 and find out.
#WatchSethBuild
#Liquidation
#Reselling
@avivafashion11 The new one sold...the heavily used were immediately taken to the dump...within 2 hours of getting them. My wife be like
This morning started with kids, breakfast, and a garage full of inventory.
Not exactly the glamorous entrepreneur lifestyle social media likes to show.
But honestly, I wouldn't trade it.
I'm building this business so I can spend more time with my family, not less.
Back to work.
@Woodscrapers I have not seen a Husqvarna like this before, pretty sweet! But wouldn't know about its abilities on imperfect terrain.
Operation Free The Cash - Day 4
Current score:
Last week:
5,234 views
$1,390 sales
This week:
3,234 views
$385 sales
Honestly, that surprised me.
I thought if I created better bundle listings, the sales would naturally follow.
Instead, I've learned that views and messages don't mean much until someone actually shows up with cash.
The good news is I have a lot more conversations happening than before.
The challenge is turning those conversations into pickups.
Still pushing.
Still learning.
Still have a couple hours left today.
#WatchSethBuild
#OperationFreeTheCash
Operation Free The Cash - Day 3
Today's lesson:
Views don't pay the bills.
Conversations don't pay the bills.
Sales pay the bills.
The good news?
The experiment is working.
The life jacket listings today alone have generated 450+ views and 30+ conversations. That's far more activity than the individual listings ever produced.
The challenge now is converting interest into action.
I spent most of the day following up with leads, answering questions, and scheduling pickups. (I am being more intentional and conversational)
Building a business is often less about finding buyers and more about helping buyers make a decision.
We'll see what Day 4 brings.
Day 3 Revenue: $190
Operation Free the Cash Total: $210
#WatchSethBuild
#OperationFreeTheCash
One thing entrepreneurship keeps teaching me:
The obvious problem usually isn't the real problem.
At first I thought my inventory wasn't getting enough exposure.
Then I created new category listings and the views exploded.
Now I have a different problem.
People are looking.
They're messaging.
But they're not buying.
Every time you solve one bottleneck, the next one reveals itself.
For those of you who sell online:
What's the biggest reason buyers don't pull the trigger?
Price?
Timing?
Trust?
Something else?
#WatchSethBuild
@BradHyatt5150 Don't get me wrong, I agree with you. The idea is to liquidate it from my inventory to a reseller. I am basically getting money back and willing to take a hit rather than hold it. The money can be used to buy items in season to increase sales velocity.
Operation Free The Cash
I realized something this week.
Inventory sitting on shelves isn't an asset.
It's trapped cash.
I have products that have been sitting for months while I'm still looking for more inventory to buy.
That doesn't make much sense.
So I'm running an experiment.
From now until Sunday night:
🎯 Generate $1,000 Cash
🎯 Create 5 Bundle Listings
🎯 Clear Space in Garage!
I'll share the wins, failures, and lessons along the way.
Let's see what happens. Any suggestions?
#WatchSethBuild
Operation Free The Cash - Day 2
The sales weren't impressive.
Revenue: $20
Profit: $10
But the data is.
The 4 bundle listings I created generated:
• 890 views
The equivalent individual listings generated:
• 253 views
3x the visibility.
Even more interesting:
The majority of messages are coming from the bundle listings.
Not wanting the entire lot, but individual or multiple items from the lot.
Because they're discovering individual items inside the lot.
I started this experiment thinking bundles would help me sell inventory.
Now I'm wondering if they're actually helping people find inventory.
Anyone done this before and seen this happen?
#WatchSethBuild #OperationFreeTheCash
Midday update: Day 2
One thing I've noticed during Operation Free The Cash:
Creating bundle listings didn't necessarily create bundle buyers.
It created conversations (lead magnets).
Most of the messages I've received are from people wanting individual items from the lots.
That tells me the bundle may not be the sale.
The bundle may be the advertisement.
Interesting lesson so far.
#WatchSethBuild
@humblemunkey Thanks for the follow, followed back! Hopefully we can help each other win at this game!
Welcome to WatchSethBuild.
A few years ago I decided I wanted something different for my family.
More freedom.
More control over my time.
The ability to build something that was truly ours.
Today I run a liquidation and reselling business, but I'm still very much in the middle of the journey.
My current goal is simple:
Grow from $5,000/month to $10,000/month in profit.
I'm going to document the entire process here.
The wins.
The losses.
The good buys.
The bad buys.
The systems I'm building.
The mistakes that cost me money.
The lessons I wish someone had taught me sooner.
I'm no guru.
I live with my means.
And absolutely No pretending I've got it all figured out.
Just one guy trying to build a better life for his family—one pallet, one listing, and one lesson at a time.
If you're building something too, I hope you'll follow along.
#WatchSethBuild
Day 1 of Operation Free The Cash
Results:
❌ Items Sold: 0
But something interesting happened.
The bundle listings generated over 800 views in the first day.
That's roughly 8x the visibility of the individual listings for the same products in my market.
The most common message?
"Can I buy just one?"
Which tells me something important:
The inventory wasn't invisible.
The offer was.
No sales yet, but Day 1 already gave me a valuable lesson:
Packaging inventory differently gets attention.
Now the question is whether attention turns into cash.
Back at it.
I would love to hear any advise from others experiences!
#WatchSethBuild #OperationFreeTheCash
@melanieannhiatt Thanks Melanie! Likewise!
@donnyyoung Thanks Donny!
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