Jeff Moore

Principal of Wave7 Research. The mission of Wave7 Research is to inform subscribers about what's really going on in wireless.

[Jeff Moore @wave7jeff]

Half of 50+ carrier store reps surveyed in Oct. said early iPhone 18 Pro/Max sales were softer than 17 Pro/Max sales a year ago. Half of those said the late Duo launch has been a factor. Easy to understand, as there are 3 iPhone launches this cycle: Pro/Max, Duo, and base iPhone 18. Details in new Wave7 Research smartphone report. Pic from Nevada AT&T store on 11/1.

[Jeff Moore @wave7jeff]

The Samsung Galaxy S26 Ultra is the top Android phone, based on a Oct. survey of 50+ carrier store reps. 31 said it was tops. Base Galaxy S26 in 2nd, Galaxy S26+ in 3rd, strong mentions for Galaxy Z Fold8, per new Wave7 Research smartphone report. Pic taken at Kansas Walmart 10/24.

[Jeff Moore @wave7jeff]

Pixels have not been much of a factor in the prepaid market, but here's a green shoot. Straight Talk is pitching the Pixel 10a at $199 for the holidays, as seen on TVs at a Nevada Walmart on 11/1. Details were in new Wave7 Research smartphone report.

[Jeff Moore @wave7jeff]

Phones from Blu getting love from Verizon Value & Best Buy from the holidays, including more shelf space for 2 @BLU_Products phones from Straight Talk. Below pitch for $29.88 Blu View Speed Ultra from Tracfone seen on TVs at Nevada Walmart on 11/1. Details were in new Wave7 Research smartphone report.

[Jeff Moore @wave7jeff]

Android phone pricing is up -- $100 price hike on all Galaxy S26 SKUs from Verizon, AT&T, & T-Mobile in early October, per new Wave7 Research smartphone report. iPhone price hikes are old news, but Android hikes were in October. Pic is Samsung display at Nevada AT&T store 11/1.

[Jeff Moore @wave7jeff]

Boost has launched the $89 Celero Velocity at Walmart, per new Wave7 Research smartphone report. 64GB of memory, 5000 mAh battery. Boost continues with its Celero line of white label devices. Pic taken at a California Walmart on 10/26.

[Jeff Moore @wave7jeff]

Verizon Value brands are leaning into used phones at the low end amid price hikes, per new Wave7 Research smartphone report. Here's a holiday offer from Tracfone, involving used units of the Galaxy A15. Simple and Verizon via multi-carrier dealers are pushing used phones.

[Jeff Moore @wave7jeff]

Paw Mobile is a new MVNO on AT&T's network, as Wave7 Research has just reported. The focus is people who love dogs. Service can be fetched via the below link. Whether this will be in conflict with Meow Mobile is anyone's guess.
https://t.co/00j9ZlAsTv

[Jeff Moore @wave7jeff]

"Hometown ISP" in the middle, facing competitive challenges. This image was shown by Wisper Internet CEO Nathan Stooke, but this was basically my speech at WISPAPALOOZA in Vegas this week. Starlink is in black, upper left, 4.1M U.S. subs. @WISPAnews

[Jeff Moore @wave7jeff]

WISPAPALOOZA 2026 started today at @CaesarsPalace in Vegas. I spoke candidly about competition from Starlink, wireless carriers, & fiber. @WISPAnews wanted me to talk openly about competition. I joked that attendees should throw rotten fruit at me. Conference is addressing how America's 2,000 WISPs can succeed amid these challenges.

[Jeff Moore @wave7jeff]

Prepaid carriers were in fine trash-talking form for Halloween, based on our store checks. "T-Mobile is scary and bad," Cricket signage said. Vintage rotary-dial landline phones – covered in spider webs – seen at a Kansas Boost store: “Verizon customer service dial 5.” AT&T? Dial 4. The Boost rep looked underpaid. :)

[Jeff Moore @wave7jeff]

Starlink is advertising heavily. Its Super Bowl TV ad has aired 28K times. There has been solid radio and strong outdoor and online advertising, per new Wave7 Research fixed wireless report. Below are Starlink ads we saw at the Kansas City airport on 8/19. @WISPAnews

[Jeff Moore @wave7jeff]

C Spire is now bundling 5G wireless internet with mobile service, as is Cellcom, but Cellcom has launched fiber/mobile bundles also, per new Wave7 Research fixed wireless report. Left is a map of C Spire stores in Mississippi and map of Cellcom stores in Wisconsin is at right.

[Jeff Moore @wave7jeff]

Starlink displays at Home Depot look like this, seen at HD stores in California and Kansas, per new Wave7 Research fixed wireless report. Hearing Lowe's could be next. Rep at Kansas HD said sales have been brisk. Her parents switched from Hughesnet to Starlink. @WISPAnews

[Jeff Moore @wave7jeff]

Kansas-based IdeaTek is among the most active WISPs, per new Wave7 Research fixed wireless report. The company just acquired Wave Wireless, a small WISP in Kansas. It has 150 towers, 8.5K miles of fiber, 75K+ subs, and does advertising -- TV, radio, & billboards. @IdeaTek2 billboard as seen in Topeka in June. @WISPAnews

[Jeff Moore @wave7jeff]

For wireless business connectivity, do you choose Verizon Business 5G or Starlink? Well, Verizon Business is pitching SpeedFusion technology that allows for seamless bonding or failover between 5G and Starlink, per new Wave7 Research fixed wireless report. @WISPAnews

[Jeff Moore @wave7jeff]

Nextlink is a WISP and fiberco that operates in 12 states and has 2.6K towers, as seen below. Making news due to new sales arrangement with DSI and is teasing a new, simple Internet service, Air, as detailed in new Wave7 Research fixed wireless report. @nxlink @WISPAnews

[Jeff Moore @wave7jeff]

Starlink is sold at Tractor Supply stores and has a deal with 4-H, the agri youth organization, per new Wave7 Research fixed wireless report. There are 2.4K+ U.S. Tractor Supply stores. Pix taken at Kansas TS store on 10/5, but seeing same at California TS stores. @WISPAnews

[Jeff Moore @wave7jeff]

Interesting report from @Michael_Kan of @PCMag about Starlink looking into having stores. There aren't any Starlink stores now, but this report provides a great overview of national retailers selling Starlink.
https://t.co/16Rz2gM9PD