🌊 One agency, three divisions.
▸ Marketing & PR
▸ Technology
▸ Media, including two publications we own outright
Twelve disciplines, one in-house team, on Long Island since 2001.
https://t.co/AIgLrYyrru
🔎 You can see every ad your competitor is running.
Meta publishes all of it. Every ad on Facebook and Instagram is listed publicly by advertiser, free and with no login.
https://t.co/Ek6AnGOd2U
📈 Paid media for measurable return.
Pointed at the right people, and watched closely. Ads do not fail because the platform is broken. They fail because nobody is reading the account between the invoice and the report.
https://t.co/Ek6AnGOd2U
📱 Authentic social engagement.
The same post everywhere is nobody's post. Every network rewards something different. Cross-posting one asset to five feeds is the cheapest way to underperform on all five at once.
https://t.co/t5moNhMe5G
⚡ Traditional marketing is dead. Agentic marketing is next.
Campaign-and-pray is over. What replaces it is not a tool, it is an architecture.
https://t.co/taXyENwCP6
💵 How much should you spend on marketing?
Five to ten percent of revenue is a general guide, not a rule. Margins, competition and how fast you want to grow all move the number.
https://t.co/Wumn9P47Ug
🎨 Brands that resonate and get remembered.
Recognition is built by repetition. A brand is what somebody can recall about you without looking. That comes from showing up the same way, everywhere, long enough for it to stick.
https://t.co/WhFbaxbp22