Will Coen

[Will Coen @wbcoen]

What an awesome conversation with Allan Schoenberg. Thank you so much to Allan and #SUPRSSA for a great event

[Will Coen @wbcoen]

“Be overly curious” is great advice for all of us as we leave college. #SUPRSSA

[Will Coen @wbcoen]

Thinking like a business leader is very important when solving problems in cooperate settings. Understanding their problem and speaking their language is an important skill for PR practitioners #suprssa

[Will Coen @wbcoen]

Allan Schoenberg talking about PESO. Love when what we learn in the classroom is also used by people working in the field #suprssa

[Will Coen @wbcoen]

If you have a business that has a problem with diversity or sustainability it is your job to figure out how to address the issue #suprssa

[Will Coen @wbcoen]

Much of the job of is about external factors and Allan and his team must decide how his company will respond #suprssa

[Will Coen @wbcoen]

Focusing on the messaging of the company is at the core of Allan’s job #suprssa

[Will Coen @wbcoen]

Really exited to hear from Allan Schoenberg at the last #suprssa event of the semester.

[Will Coen @wbcoen]

Thanks for a great conversation. Really enjoyed it.

[Will Coen @wbcoen]

It is important to be able to turn things off. No one wants to see promotion for any brand in a time of chaos or when people are stressed.

[Will Coen @wbcoen]

You aren’t going to have the exact same message when talking to teenagers vs parents. However it is important that you maintain a common thread between all your messages.

[Will Coen @wbcoen]

How do you respond to a major controversy? Tide decided to address the tide pod challenge by using influencers like Gronk to tell people not to eat the laundry detergent. P&G also realized it was crucial to educate their consumers on how to store their product.

[Will Coen @wbcoen]

This year the NFL stopped the tradition of swapping jersey’s until Tide helped bring it back. This lex to great conversations that helped shine a spotlight on Tide’s effectiveness and superiority.

[Will Coen @wbcoen]

With today’s climate it is hard to make sure the way you communicate does not alienate a large part of your client base. It is crucial to make sure you come up with a collective strategy that enhances the business you work for.

[Will Coen @wbcoen]

The foundation of good communication and leadership does not change. You won’t always be the expert but the fundamentals of communications will always help you succeed.

[Will Coen @wbcoen]

Not all PR is good PR. If your campaign is not looking to address an issue than what is the point.

[Will Coen @wbcoen]

Very excited to attend the Procter & Gamble: Communications Superiority Panel tonight.

[NewhousePR @NewhousePR]

Interested in Sports PR? Check out this article with Newhouse PR Professor @TonyDAngelo_SU to learn what not to do in a crisis:
https://t.co/wW8YysBEEk #NewhousePR

[Will Coen @wbcoen]

It is time for us to brand ourselves and show why Newhouse produces the best students in the country #newhousespeaks

[Will Coen @wbcoen]

If you want to be in a PR industry 70% of your social content should be about that industry. 20% of your content should be about brands you find interesting. And 10% should focus on your own personal goals. #newhousespeaks